Tag: Rebranding

The Belle of Baton Rouge is now officially Bally’s Baton Rouge Casino and Hotel after a sweeping multimillion-dollar transformation was... more

In late 2023, what was once Irene’s Casino in Pahrump was acquired by ECL Gaming and has been rebranded as Jackpot Joanie’s, a popular... more

Merkum Casino UK is strengthening its UK presence with the opening of a new flagship casino at Xscape Milton Keynes reinforcing the... more

Green Valley Ranch in Henderson launched a new logo Tuesday commemorating the property’s 25th anniversary next year and in tandem with a... more

Grand Traverse Resort & Casinos has changed its name to Grand Traverse Band Economic Development Corporation, the organization... more

Casino MK ceased trading abruptly in April this year after its operators Aspers UK Holdings Limited went into administration. At the time,... more

The UK’s biggest casino is celebrating its relaunch as Genting Casino Stratford with a four-day celebration featuring top DJs, live music... more

The popular riverboat casino in Marquette, Iowa, now called the Casino Queen, will soon be replaced by a land-based building operated by... more

Hollywood Casino appears to be undergoing a rebrand to all four of its properties in Pennsylvania. The company posted a Facebook video... more

Betsson Group has rebranded its Betsafe operation in Lithuania under its flagship Betsson brand as part of a wider effort to grow its... more