Tag: Rebranding
Michigan: Grand Traverse Resort & Casinos announces name change
Grand Traverse Resort & Casinos has changed its name to Grand Traverse Band Economic Development Corporation, the organization... more
Shuttered UK casino purchased by Merkur will expand and reopen
Casino MK ceased trading abruptly in April this year after its operators Aspers UK Holdings Limited went into administration. At the time,... more
Genting to relaunch UK’s biggest casino in London suburb
The UK’s biggest casino is celebrating its relaunch as Genting Casino Stratford with a four-day celebration featuring top DJs, live music... more
Iowa: Bally’s Marquette replacing Casino Queen, resort replacing riverboat
The popular riverboat casino in Marquette, Iowa, now called the Casino Queen, will soon be replaced by a land-based building operated by... more
Penn’s Hollywood Casino teases ‘new vibe’ coming to its properties
Hollywood Casino appears to be undergoing a rebrand to all four of its properties in Pennsylvania. The company posted a Facebook video... more
Betsson seeks to grow Lithuania presence with Betsafe rebrand
Betsson Group has rebranded its Betsafe operation in Lithuania under its flagship Betsson brand as part of a wider effort to grow its... more
IGT’s global lottery organization rebrands as Brightstar
International Game Technology’s global lottery business will begin operating as Brightstar Lottery, effective immediately, it announced... more
Wynn completes purchase of former Crown London Aspinalls, now called Wynn Mayfair
US casino giant Wynn Resorts Ltd said overnight that it has completed the purchase of Crown London, formerly Aspinalls, from Australia’s... more
Merkur Group renames Austrian product in brand unification
Merkur Group is rebranding its Austrian sports betting operation Cashpoint Sportwetten to Merkur Bets, adopting a more uniform brand image... more
Oregon: The Mill no more – casino in North Bend gets new name
As of Monday, May 19, 2025, the Mill Casino in North Bend takes on a new name — the Ko-Kwel Casino Resort Coos Bay. It’s alongside a... more
