Tag: Rebranding
Penske Media in talks to acquire Downtown Grand casino in Las Vegas, rebrand it Rolling Stone: sources
Penske Media Corporation (PMC) is in talks to open a Rolling Stone Hotel and Casino in downtown Las Vegas, sources tell Billboard. The... more
Louisiana: Belle of Baton Rouge rebranded as Bally’s ahead of March 31 reopening
The Belle of Baton Rouge Hotel has rebranded as Bally’s Baton Rouge Hotel. The rebrand follows the recent merger of Bally’s Corporation... more
Detailing 2024 results, FDJ highlights 2025 challenges amid rebrand
La Française des Jeux (FDJ) announced a major rebrand alongside its Full Year 2024 financial results. The French gaming giant announced... more
France: Partouche buys 80 percent of Casino Les Princes with rebrand on the way
Having relocated its 3.14 casino to Palm Beach, with the opening of the spectacular Royal Palm in December, Partouche is looking to... more
Unused funds to demolish Tropicana Las Vegas to roll into Bally’s resort development on the site
More than $125 million remains in the fund that Gaming and Leisure Properties set aside for Bally’s Corp. to demolish the Tropicana Las... more
Penn Entertainment rebrands more retail sportsbooks with ESPN Bet
Casino and gaming operator Penn Entertainment has rebranding 10 more retail sportsbooks with its ESPN Bet brand, joining ESPN Bet... more
Las Vegas: More details unveiled on Delano rebranding
New name. New partners. New experience. The Strip hotel on the Mandalay Bay casino-resort site formerly known as the Delano is now the W... more
Delano hotel at Mandalay Bay completes rebrand to W Las Vegas Wednesday
The hotel formerly known as the Delano will officially become the W Las Vegas on Wednesday. MGM Resorts International, operator of the... more
Hard Rock executive licensed by Nevada Gaming Commission as work continues on Las Vegas project
Four months after the Mirage permanently closed on the Strip to make room for a rebuilt and rebranded Hard Rock Las Vegas, the Nevada... more
Las Vegas: Silver Sevens hits pause on plans to bring back original ‘Continental’ name
The off-Strip Silver Sevens is not returning to its original name — at least for now. A year after Affinity Interactive, which owns the... more
