Tag: Rebranding
Bally’s Baton Rouge opens downtown after $140 million renovation
A $140 million casino investment has opened in downtown Baton Rouge, marking a significant change for the area. Wendie Green, a 31-year... more
A new dawn for Penn: ESPN Bet is replaced with theScore Bet
And with barely a whimper, ESPN Bet was taken out behind the woodshed Monday morning and put out of its misery, replaced with theScore Bet.... more
Las Vegas: NoMad Las Vegas set for rebrand; expected to join Marriott partnership
A hotel on the Las Vegas Strip will rebrand this month and is expected to soon join a partnership with Marriott. MGM Resorts International... more
Boomer’s fifth sportsbook opens in North Las Vegas
Boomer’s Sportsbook held its grand opening Monday night at Ojos Locos Sports Cantina y Casino in North Las Vegas after getting approval... more
Louisiana: The Belle of Baton Rouge casino has officially rebranded
The Belle of Baton Rouge is now officially Bally’s Baton Rouge Casino and Hotel after a sweeping multimillion-dollar transformation was... more
Nevada: Pahrump’s old Irene’s Casino is now open as Jackpot Joanie’s
In late 2023, what was once Irene’s Casino in Pahrump was acquired by ECL Gaming and has been rebranded as Jackpot Joanie’s, a popular... more
Rebranded casino in Milton Keynes to open November 1 as Merkur’s UK flagship
Merkum Casino UK is strengthening its UK presence with the opening of a new flagship casino at Xscape Milton Keynes reinforcing the... more
Las Vegas: Green Valley Ranch unveils new logo as part of major renovation
Green Valley Ranch in Henderson launched a new logo Tuesday commemorating the property’s 25th anniversary next year and in tandem with a... more
Michigan: Grand Traverse Resort & Casinos announces name change
Grand Traverse Resort & Casinos has changed its name to Grand Traverse Band Economic Development Corporation, the organization... more
Shuttered UK casino purchased by Merkur will expand and reopen
Casino MK ceased trading abruptly in April this year after its operators Aspers UK Holdings Limited went into administration. At the time,... more
