Casino marketing conversations often center on the same question: How do we keep giving customers reasons to visit the property? Based on the latest revenue numbers, the industry seems to... Read more... more
There is a not-so-subtle irony to the fact that South Korea’s foreigner-only casinos are riding the crest of a wave right now. Led by Paradise Co – the country’s largest... Read more... more
Betting is in fashion these days. There are frequent wagering opportunities that rarely existed before. You can bet on death, war, sporting events, and elections. War? Yep, it has been... Read more... more
I’m not sure there’s an official historian for the casino industry. I know that Dr. David Schwartz of UNLV has chronicled much of the early days in Las Vegas and... Read more... more
Every casino marketing team has had the same conversation lately. “Why does our social reach look terrible now?” Usually this gets blamed on “the algorithm.” That’s technically true, but also... Read more... more
Michael Minniear once dreamed of becoming Maverick from Top Gun. Growing up on Edwards Air Force Base in California, Minniear, a self-described aeronautics nut, wanted to become a fighter pilot... Read more... more
In the ongoing saga of the prediction/futures markets, Kalshi is suing the governor and attorney general of Utah. Kalshi seeks to stop Utah from using its sovereign authority to prevent... Read more... more
The challenges of protecting the dynamic environments of casino properties from theft, fraud, and criminal activity have perplexed the leaders of the gaming industry from the time the first dice... Read more... more
Hot Dog Money – Inside the Biggest Scandal in the History of College Sports Author: Guy Lawson, 2024, Little A, 314 pages, $28.99 Despite being around forever, sports betting is... Read more... more
The folks at Eilers & Krejcik Gaming released a new report this month called “New Core Video Game Attributes.” It ranked game features (or the “game mechanics”) that were the... Read more... more
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