Tag: Rebranding
Penn’s Hollywood Casino teases ‘new vibe’ coming to its properties
Hollywood Casino appears to be undergoing a rebrand to all four of its properties in Pennsylvania. The company posted a Facebook video... more
Betsson seeks to grow Lithuania presence with Betsafe rebrand
Betsson Group has rebranded its Betsafe operation in Lithuania under its flagship Betsson brand as part of a wider effort to grow its... more
IGT’s global lottery organization rebrands as Brightstar
International Game Technology’s global lottery business will begin operating as Brightstar Lottery, effective immediately, it announced... more
Wynn completes purchase of former Crown London Aspinalls, now called Wynn Mayfair
US casino giant Wynn Resorts Ltd said overnight that it has completed the purchase of Crown London, formerly Aspinalls, from Australia’s... more
Merkur Group renames Austrian product in brand unification
Merkur Group is rebranding its Austrian sports betting operation Cashpoint Sportwetten to Merkur Bets, adopting a more uniform brand image... more
Oregon: The Mill no more – casino in North Bend gets new name
As of Monday, May 19, 2025, the Mill Casino in North Bend takes on a new name — the Ko-Kwel Casino Resort Coos Bay. It’s alongside a... more
Bally’s first UK casino will be ‘luxurious’ renovation of former Aspers in Newcastle
Work is about to get under way on a Newcastle casino with the aim of transforming it into a haven of luxury. The former Aspers at The Gate... more
45 years after bombing, Harveys Lake Tahoe to be rebranded as Caesars Republic: A look at its past and future
The Harveys Lake Tahoe name is being retired, but it almost disappeared 45 years ago. Caesars Entertainment said last week it will spend... more
Nevada: Harveys Lake Tahoe to be rebranded as Caesars Republic Lake Tahoe Hotel and Casino
Caesars Entertainment has plans to completely transform Harveys Lake Tahoe, remaking the legacy hotel and casino into a luxury destination... more
Penske Media in talks to acquire Downtown Grand casino in Las Vegas, rebrand it Rolling Stone: sources
Penske Media Corporation (PMC) is in talks to open a Rolling Stone Hotel and Casino in downtown Las Vegas, sources tell Billboard. The... more
