Tag: Rebranding
Hard Rock requests gaming license remain active during Mirage’s transformation
The former Mirage casino-hotel — soon-to-be Hard Rock Las Vegas — is asking Clark County to keep its gaming license active for the... more
Penn Entertainment adding ESPN Bet branding to eight more casino sportsbooks
Eight more of Penn Entertainment’s brick-and-mortar sportsbooks will get ESPN Bet branding in the next two months. Following April’s... more
New Hampshire: Casino group to rebrand as Revo Casino and Social House
New Hampshire operators Thursday rebranded as Revo Casino and Social House, a multi-location project that includes live entertainment and... more
Prophet Exchange to relaunch in 40 states as ProphetX with sweepstakes sportsbook game outside regulated space
Sports betting company Prophet Exchange is returning with a new brand, greatly expanded markets, and a revised business model. Under... more
Hard Rock to donate artifacts from The Mirage to Las Vegas’s Neon Museum
Hard Rock International will donate several artifacts from the Mirage Hotel and Casino to the Neon Museum in Las Vegas. The donation is in... more
Bulldozers arrive at Mirage, demolition starts next week
Now that the Mirage has shuttered on the Strip, Hard Rock International wasted little time moving bulldozers onto the site later on... more
Golden Nugget Lake Tahoe hotel renovations set to begin
The Golden Nugget Lake Tahoe Hotel and Casino is moving ahead with major renovations under its new owner, billionaire Tilman Fertitta. Last... more
New Orleans’ Caesars casino to unveil a huge new cocktail lounge
The transformation of the former Harrah’s Casino into a Caesars property has been a giant construction project, marked by a new hotel... more
New brands will help Golden Entertainment’s PT’s Taverns chain grow in Las Vegas Valley
The valley’s largest tavern operator is getting bigger. The PT’s Taverns chain, which has been in operation in Nevada for more than 40... more
July closing of Mirage could boost room rates, benefit newer, nearby, and comparable properties, analysts say
The closure of the Mirage July 17 and the elimination of 3,000 rooms from the market will create opportunities for neighboring properties... more