Tag: Rebranding
Bally’s first UK casino will be ‘luxurious’ renovation of former Aspers in Newcastle
Work is about to get under way on a Newcastle casino with the aim of transforming it into a haven of luxury. The former Aspers at The Gate... more
45 years after bombing, Harveys Lake Tahoe to be rebranded as Caesars Republic: A look at its past and future
The Harveys Lake Tahoe name is being retired, but it almost disappeared 45 years ago. Caesars Entertainment said last week it will spend... more
Nevada: Harveys Lake Tahoe to be rebranded as Caesars Republic Lake Tahoe Hotel and Casino
Caesars Entertainment has plans to completely transform Harveys Lake Tahoe, remaking the legacy hotel and casino into a luxury destination... more
Penske Media in talks to acquire Downtown Grand casino in Las Vegas, rebrand it Rolling Stone: sources
Penske Media Corporation (PMC) is in talks to open a Rolling Stone Hotel and Casino in downtown Las Vegas, sources tell Billboard. The... more
Louisiana: Belle of Baton Rouge rebranded as Bally’s ahead of March 31 reopening
The Belle of Baton Rouge Hotel has rebranded as Bally’s Baton Rouge Hotel. The rebrand follows the recent merger of Bally’s Corporation... more
Detailing 2024 results, FDJ highlights 2025 challenges amid rebrand
La Française des Jeux (FDJ) announced a major rebrand alongside its Full Year 2024 financial results. The French gaming giant announced... more
France: Partouche buys 80 percent of Casino Les Princes with rebrand on the way
Having relocated its 3.14 casino to Palm Beach, with the opening of the spectacular Royal Palm in December, Partouche is looking to... more
Unused funds to demolish Tropicana Las Vegas to roll into Bally’s resort development on the site
More than $125 million remains in the fund that Gaming and Leisure Properties set aside for Bally’s Corp. to demolish the Tropicana Las... more
Penn Entertainment rebrands more retail sportsbooks with ESPN Bet
Casino and gaming operator Penn Entertainment has rebranding 10 more retail sportsbooks with its ESPN Bet brand, joining ESPN Bet... more
Las Vegas: More details unveiled on Delano rebranding
New name. New partners. New experience. The Strip hotel on the Mandalay Bay casino-resort site formerly known as the Delano is now the W... more
