← Back to Insight

GGW Voices: AI is the easy part. People? That’s another story.

November 10, 2026 · 4:00pm ET | 1:00pm PT
  • Heather Stivason
  • Commercial Casinos
  • Igaming
  • Sports Betting
  • Suppliers
  • Tribal Gaming

GGW Voices is an ongoing collaboration between CDC Gaming and Global Gaming Women featuring commentary and insight from women in the gaming industry.

AI has officially entered the chat. And whether we’re ready or not, it’s here to shake things up. But rather than bracing for impact, I believe we have a unique opportunity to lean into the human element of business, something technology simply cannot replicate.

Human nature is full of idiosyncrasies. We’re perfectly imperfect, complicated, beautiful messes, shaped by far more than logic alone. Our thoughts, feelings, behaviors, and instincts reflect a complexity that no algorithm can fully capture. The experiences, lessons, and complexities of a life well lived are simply irreplaceable. And the fact of the matter is, people will still, well, people.

And that carries over into business. We can’t separate human nature from the decisions we make or the relationships we build. Our perspectives and imperfections are woven into it all. That’s something we can’t afford to discount, no matter how tempting it is to turn AI implementation into one big sink-or-swim experiment.

AI thrives on data, patterns, and probabilities. But life, and certainly business, exist in countless shades of gray. Not everything fits neatly into a model or can be boiled down to a simple, predictable outcome. Behind every business decision are competing priorities, complex personalities, evolving relationships, and sometimes wildly political dynamics. And as we race to automate everything in sight, we can’t forget the people behind it all.

And that’s where implementation gets tricky. Technology itself isn’t always the stumbling block. Sometimes it’s the people, the politics, and the extraordinary circumstances that weren’t fully accounted for in the first place.

There’s an undeniable human art to getting AI implementation right, and that includes having the right people and partners at the table. Because you can’t always code your way out of a mess you vibe-coded your way into.

Those who rise to the top in this new era won’t necessarily be the ones who adopt AI the fastest. They’ll be the ones who know what to do with the information it provides, when to push forward, when to hold, when to listen, and how to bring people together at precisely the right time. Having all the right information is one thing. Knowing when and how to act on it is another.

And if you’ve spent any time managing projects or trying to get complex initiatives across the finish line, you know that what looks great on paper and what actually happens can be two very, very different things. You can have all the right data, the right processes, and a beautifully mapped-out roadmap, but that doesn’t mean everyone is aligned. Or even remotely on board. The numbers might add up perfectly, but people rarely fit so neatly into the equation.

Sometimes, it’s okay to unplug, pump the brakes a bit, and remember that behind every business decision, every technological advancement, and every push toward efficiency, there’s a human element we can’t afford to overlook.

Ironically, technology may be the easiest piece of this complicated puzzle. Getting everyone to agree on where the other pieces go? Well, that’s another story for another day.

Heather Stivason is a Delivery Director at Plan A Technologies, where she collaborates with leaders in the gaming and hospitality industry to manage complex digital transformations. With over 15 years of experience in technology delivery, she helps organizations navigate challenges and turn high-stakes initiatives into measurable business results.