Tag: Marketing
Fearing smoking ban, Bally’s seeks more marketing dollars from Rhode Island
Rhode Island state regulators are opposing a proposal from Bally’s they say would see the state fork over millions more a year to the... more
Pechanga extends naming rights agreement with San Diego arena
Pechanga Resort Casino in Temecula, California, on Wednesday announced it has extended a naming rights agreement for Pechanga Arena San... more
SBC Summit Americas: Data-driven strategies empower affiliates, operators to understand customers across channels
If the SBC Summit Americas panel on data-driven strategies taught us anything, it’s this: gaming operators and affiliates have no choice... more
How Las Vegas casinos are working to attract millennials, Generation Z
Their grandparents lined up for buffets, and their parents came for Celine Dion. But millennials and Gen-Z are coming to Las Vegas for... more
Women seek to level the field when it comes to sports betting, SBC Summit Americas panel says
Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But... more
SBC Summit Americas: BetMGM’s Casey Hurbis: ‘I’m a marketer, I gamble every day’
It might seem odd that Casey Hurbis has found his way into the gambling industry after tenures with Rocket Mortgage and car makers Fiat and... more
Resorts World Las Vegas hires industry veteran to draw international gamblers
A megaresort on the Strip looking to expand its global reach has brought in an industry veteran with a proven track record of attracting... more
Arizona: Gila River Resorts & Casinos signs first tribal casino sponsor brokership deal
Arizona casino Gila River Resorts & Casinos has announced a collaboration with Peak Strategic Partnerships, which will let the latter... more
Big changes ahead for Las Vegas tourism marketers R&R Partners
The company that invented Las Vegas’ iconic “What happens here, stays here” advertising tagline is making big changes. Billy... more
Q&A: New marketing boss aims to keep Downtown Las Vegas’ Fremont Street accessible, relevant
Dana Reynolds is only a few months into her new job leading the Fremont Street Experience’s marketing team. Her office overlooks the... more
