Tag: Marketing

Green Valley Ranch in Henderson launched a new logo Tuesday commemorating the property’s 25th anniversary next year and in tandem with a... more

Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more

Casino marketing’s future lies in greater personalization and technology can facilitate it, according to the consensus of a Global Gaming... more

Add The Cosmopolitan of Las Vegas to the list of casino-resorts looking to entice locals to visit the Strip. The Las Vegas Strip resort... more

A downtown Las Vegas casino-hotel has introduced a pick-your-own-perk promotion for value-seeking visitors. The Plaza announced its Build A... more

BoyleSports has rolled out its new brand platform, Back Yourself, designed to highlight the mindset of ‘a confident sports bettor’ as... more

Major U.S. sportsbooks expect to take an earnings hit of more than $100 million this year from promotions and marketing costs leading up to... more

The Mohegan Sun is scheduled to host Bonnie Raitt, Eric Clapton, and Adam Sandler in the next few weeks. Patrons also will visit the casino... more

Flutter Entertainment is the most valuable of the world’s gaming PLCs, but one of its closest rivals has taken a lead in one key market.... more

Leelanau Sands Casino & Resort, which is owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, responded to... more