Tag: Marketing
Mohegan Sun’s reality series Back of House pays dividends
The Mohegan Sun is scheduled to host Bonnie Raitt, Eric Clapton, and Adam Sandler in the next few weeks. Patrons also will visit the casino... more
Entain’s product and marketing focus puts it ahead of rival Flutter in UK market
Flutter Entertainment is the most valuable of the world’s gaming PLCs, but one of its closest rivals has taken a lead in one key market.... more
Michigan: No, Leelanau Sands Casino is not closing its doors
Leelanau Sands Casino & Resort, which is owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, responded to... more
CMTC: Mohegan Sun’s reality show a hit with employees, patrons
Because of it’s proximity to New York and Boston, Mohegan Sun has been used as a site for various TV and film shoots. For instance, in... more
CMTC: Casino marketers must provide unique experiences, embrace technology
During a recent panel at the Casino Marketing & Technology Conference in Temecula, California, American Place Casino Vice President and... more
Las Vegas casinos betting on summer deals to attract visitors
Las Vegas visitors are getting something this summer that they have not seen in quite some time: a break. Free parking on the Strip, lower... more
Fearing smoking ban, Bally’s seeks more marketing dollars from Rhode Island
Rhode Island state regulators are opposing a proposal from Bally’s they say would see the state fork over millions more a year to the... more
Pechanga extends naming rights agreement with San Diego arena
Pechanga Resort Casino in Temecula, California, on Wednesday announced it has extended a naming rights agreement for Pechanga Arena San... more
SBC Summit Americas: Data-driven strategies empower affiliates, operators to understand customers across channels
If the SBC Summit Americas panel on data-driven strategies taught us anything, it’s this: gaming operators and affiliates have no choice... more
How Las Vegas casinos are working to attract millennials, Generation Z
Their grandparents lined up for buffets, and their parents came for Celine Dion. But millennials and Gen-Z are coming to Las Vegas for... more
