Tag: Marketing
Finnish legislators return gambling bill with hefty marketing restriction recommendations
Latest developments in Finland see opposition parties propose a number of amendments to the Gambling Bill and its mandate to modernize the... more
UK gambling firms spent £2 billion on advertising last year, boosting calls for tax hike
British gambling companies spent an “astronomic” £2bn on advertising and marketing last year, according to a new estimate that has... more
Las Vegas: Green Valley Ranch unveils new logo as part of major renovation
Green Valley Ranch in Henderson launched a new logo Tuesday commemorating the property’s 25th anniversary next year and in tandem with a... more
G2E: New AI tools help casinos maximize marketing ROI and unlock revenue
Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more
G2E: Casino marketers stress importance of personalization
Casino marketing’s future lies in greater personalization and technology can facilitate it, according to the consensus of a Global Gaming... more
Las Vegas: The Cosmopolitan offers new “Unlock Your Mondays” perks
Add The Cosmopolitan of Las Vegas to the list of casino-resorts looking to entice locals to visit the Strip. The Las Vegas Strip resort... more
Las Vegas: Plaza offering choose your own perk packages
A downtown Las Vegas casino-hotel has introduced a pick-your-own-perk promotion for value-seeking visitors. The Plaza announced its Build A... more
BoyleSports launches ‘Back Yourself’ brand platform for UK relaunch
BoyleSports has rolled out its new brand platform, Back Yourself, designed to highlight the mindset of ‘a confident sports bettor’ as... more
Missouri sportsbooks to pump millions into launch promotions
Major U.S. sportsbooks expect to take an earnings hit of more than $100 million this year from promotions and marketing costs leading up to... more
Mohegan Sun’s self-produced YouTube reality series pays dividends
The Mohegan Sun is scheduled to host Bonnie Raitt, Eric Clapton, and Adam Sandler in the next few weeks. Patrons also will visit the casino... more
