Tag: Marketing
BoyleSports launches ‘Back Yourself’ brand platform for UK relaunch
BoyleSports has rolled out its new brand platform, Back Yourself, designed to highlight the mindset of ‘a confident sports bettor’ as... more
Missouri sportsbooks to pump millions into launch promotions
Major U.S. sportsbooks expect to take an earnings hit of more than $100 million this year from promotions and marketing costs leading up to... more
Mohegan Sun’s self-produced YouTube reality series pays dividends
The Mohegan Sun is scheduled to host Bonnie Raitt, Eric Clapton, and Adam Sandler in the next few weeks. Patrons also will visit the casino... more
Entain’s product and marketing focus puts it ahead of rival Flutter in UK market
Flutter Entertainment is the most valuable of the world’s gaming PLCs, but one of its closest rivals has taken a lead in one key market.... more
Michigan: No, Leelanau Sands Casino is not closing its doors
Leelanau Sands Casino & Resort, which is owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, responded to... more
CMTC: Mohegan Sun’s reality show a hit with employees, patrons
Because of it’s proximity to New York and Boston, Mohegan Sun has been used as a site for various TV and film shoots. For instance, in... more
CMTC: Casino marketers must provide unique experiences, embrace technology
During a recent panel at the Casino Marketing & Technology Conference in Temecula, California, American Place Casino Vice President and... more
Las Vegas casinos betting on summer deals to attract visitors
Las Vegas visitors are getting something this summer that they have not seen in quite some time: a break. Free parking on the Strip, lower... more
Fearing smoking ban, Bally’s seeks more marketing dollars from Rhode Island
Rhode Island state regulators are opposing a proposal from Bally’s they say would see the state fork over millions more a year to the... more
Pechanga extends naming rights agreement with San Diego arena
Pechanga Resort Casino in Temecula, California, on Wednesday announced it has extended a naming rights agreement for Pechanga Arena San... more
