Seminole Hard Rock Hotel & Casino Tampa on Thursday appointed Andy Matheis as Senior Vice President of Marketing, where he will lead the property’s marketing team and oversee strategic initiatives to strengthen the brand, enhance guest engagement, and drive continued growth.
Matheis joins Seminole Hard Rock Tampa with nearly 20 years of gaming and hospitality marketing experience. Most recently, he served as Caesars Entertainment Senior Vice President of Marketing and Regional Chief Marketing Officer, overseeing integrated marketing efforts across the company’s eight Las Vegas resort properties. Matheis refined brand positioning, strengthened customer engagement and delivered measurable business results in one of the world’s most competitive gaming and entertainment markets.
According to a news release, during his career with Caesars Entertainment Matheis built a reputation for “combining strategic discipline with creative innovation, leading high-performing teams, developing differentiated campaigns and elevating guest experiences across local, regional and destination markets. His leadership and approach closely align with the vision for the property and the experience delivered to guests.”
