Tag: Marketing
Florida: Seminole Hard Rock Hotel & Casino Tampa names Andy Matheis as Senior Vice President of Marketing
Seminole Hard Rock Hotel & Casino Tampa on Thursday appointed Andy Matheis as Senior Vice President of Marketing, where he will lead... more
Casino Marketing & Technology Conference: Free play can’t be the only tool casinos use to attract players
During the recent Casino Marketing & Technology and Host Player Development Conference at Pechanga Casino Resort in California, Deana... more
Casino Marketing & Technology conference: Math informs decisions casino personnel make
Math is a critical facet of any casino, from the slot machines on casino floors to tallying up food and beverage receipts. But it’s also... more
MLB star says FanDuel used his Cameo video as VIP player reward without his consent
PHILADELPHIA (AP) — Philadelphia Phillies slugger Bryce Harper said he did not know a Cameo video he recorded would be used by FanDuel as a... more
Gamification and memes lure young people to sports wagering apps and prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s... more
Las Vegas tourism board approves contracts for marketing and research
The Las Vegas tourism board Tuesday approved hundreds of millions of dollars spread out among five contracts related to global marketing,... more
California: Morongo partners with Ontario and Rancho Cucamonga minor league teams
The Morongo Casino Resort Spa, the Ontario Tower Buzzers and the Rancho Cucamonga Quakes this week announced a new partnership. Morongo is... more
Carcamo elected President of Casino Direct Marketing Association
The Casino Direct Marketing Association announced that Julia Carcamo, founder of J. Carcamo & Associates and Casino Marketing Boot... more
G2E: New AI tools help casinos maximize marketing ROI and unlock revenue
Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more
G2E: Casino marketers stress importance of personalization
Casino marketing’s future lies in greater personalization and technology can facilitate it, according to the consensus of a Global Gaming... more




