Tag: Marketing
Younger consumers’ emphasis on wellness represents shift in entertainment interests
The classic imagery around a high-value customer for casinos is a man in a VIP room, dropping thousands of dollars on single hands of a... more
VIP programs offered by online gambling companies draw federal scrutiny
Federal lawmakers concerned about gambling addiction are starting to scrutinize online betting companies’ targeting of big spenders and... more
Connecticut: After slow start, XL Center’s sportsbook may soon deliver
A new marketing campaign and menu change are ramping up numbers at XL Center’s sports betting lounge. The Sports Bar & Fanatics... more
Barstool, DraftKings deal launches minutes after Super Bowl ends
Barstool Sports wasted little time announcing its new multiyear sports betting partnership with DraftKings. As part of its separation from... more
Flutter on the lookout for startups to boost female gaming offering in the UK and Ireland
Flutter UKI has launched a search for a ‘high potential’ startup to help serve its female customer base across the UK and Ireland. Part... more
Horse Racing Ireland brings new sponsors in the frame amid concerns about gambling curbs
Horse Racing Ireland (HRI) last week announced a significant new sponsor when unveiling O’Driscoll’s Irish Whiskey as its official... more
French gambling regulator keeps close eye on advertising coverage for country’s Olympic summer
The promotional budgets of French-licensed online sports betting and gaming operators will increase by 14% on an annual basis and reach... more
The Gaming News Canada Fiver: Friday, January 12, 2024
As the Alcohol and Gaming Commission of Ontario continues to fine-tune a guidance document around amendments to advertising and marketing... more
The Gaming News Canada Fiver: Friday, January 5, 2024
The Alcohol and Gaming Commission of Ontario says it will provide the province’s licensed sports betting and gaming companies with a... more
SBC Summit Latinoamérica: Industry missing betting opportunities from women
Women are a betting market ripe with potential. Operators and others just need to seize on it, say industry experts who were part of the... more