Tag: Advertising
Along with World Cup fever in Brazil came scrutiny over its sports betting industry
RIO DE JANEIRO (AP) — When World Cup season descends upon soccer-mad Brazil, green and yellow banners decorate restaurants, bars and... more
Gamification and memes lure young people to sports wagering apps and prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s... more
Pennsylvania Gaming Control Board launches campaign to address underage gambling
The Pennsylvania Gaming Control Board is launching “What’s Really at Stake,” a campaign intended to increase awareness of underage... more
British government mulls sponsorship ban on unlicensed gambling companies
LONDON (AP) — Gambling companies who do not have a license in the United Kingdom might be banned from sponsoring teams in soccer’s Premier... more
Responsible betting: Changing terminology, and casinos doing more than posting signs
Las Vegas-based experts have outlined the emerging topics on responsible gaming in 2025, including the changing terminology around the... more
LiveRamp and Mohegan to launch first-of-its-kind casino media network
LiveRamp, a data collaboration platform, has partnered with Mohegan to power the gambling industry’s first casino media network for... more
Canada’s sports betting bill in parliamentary limbo after Trudeau resignation
One question on the igaming front stands out with Monday’s news that Canadian Prime Minister Justin Trudeau is stepping down: How does all... more
BetMGM debuts a new ad campaign featuring Chris Rock
Gaming giant BetMGM has again joined forces with American actor and comedian Chris Rock for an ad campaign. “This new creative territory of... more
Illinois’s new advertising rules for sports betting will apply to casinos, VGTs
The Illinois Gaming Board has released details on new rules on marketing and advertising for sports betting and casinos. “The IGB amended... more
Michigan Gaming Control Board’s responsible gambling campaign wins Emmy
The Michigan Gaming Control Board (MGCB) Tuesday announced that its “Don’t Regret the Bet” responsible gaming campaign has been honored... more






