Writer: Dennis Conrad
Someone making a difference
I’m probably more knowledgeable than most on the issues of problem and compulsive gambling. Back in the day, I was president of the Board... more
Casino marketing advice from a VIP player
I’ve known countless VIP players in my 50 years in the casino industry. Most of them, I met in my roles as a casino executive or... more
Tips on Tips
A Las Vegas casino recently changed its tip policy for its table game dealers. The individual dealers now keep half of the tips that they... more
Words to live by
“Just do it.” “If it ain’t broke, don’t fix it” (or conversely, “If it ain’t broke, break it”). “Be all that you can be.” “When the going... more
Slot game names that might drive revenue
I’ve never claimed to be a “slot guy.” But that doesn’t mean I haven’t learned a thing or two about slots or slot game development over the... more
A unique story — the World’s Longest Golf Hole — with many marketing lessons
The time was the late 1970s and early 1980s in Las Vegas. I was barely into my gaming career, having bounced around small towns and cities... more
In search of my final chapter
I sold my consulting company in 2017 after a fulfilling 20-year run. Since then, I’ve never used the term “retired” to define my work... more
How many gambling calories are in a slot machine?
Casinos make a lot of money from gamblers who don’t play very smart based on the mathematics of a particular game. Sometimes that is based... more
A million little things
I handed a $100 bill to my favorite bartender at my favorite video poker bar and asked him to change it for four twenties and four fives.... more
Hail Atlantis
Next year will mark my 30th year of living in Reno, after previously living in Las Vegas for nearly 20 years. I must say, after an initial... more
