Tag: OPTX

08/28/26 8:00 AM

Focus on OPTX: Beyond the algorithm – How OPTX makes AI actionable for operators

  • Rege Behe — Lead Contributor, CDC Gaming
OPTX has always focused on helping casino operators turn complex data into clear, actionable strategies. Artificial intelligence is... more
08/28/26 8:00 AM

Focus on OPTX: From insight to execution – The next generation of OPTX is here

  • Hillary McAfee, CDC Gaming
Casino operators have gotten very good at knowing what they should do. Which players need attention. Which offers are working. Which banks... more
05/17/26 7:00 PM

OPTX helps unmask big-money slot advantage players

  • Mark Gruetze, CDC Gaming
The secret to identifying slot advantage players lies in data, but not the data casino operators typically look at, OPTX research shows.... more
05/12/26 7:35 PM

California: Acorn Ridge Casino chooses OPTX tech platform for enterprise solution

  • Rege Behe — Lead Contributor, CDC Gaming
OPTX on Tuesday announced that Acorn Ridge Casino in Plymouth, California, has selected the company’s technology platform as its enterprise... more
11/01/24 10:01 AM

Just a glimmer 10 years ago, cashless technology is essential now

  • Rege Behe — Lead Contributor, CDC Gaming
Not so long ago, when people spoke of cashless gaming to OPTX Co-founder and Co-CEO Brooke Fiumara, she looked at them as if they had “ten... more
08/20/24 8:00 AM

Focus on OPTX: AI analytics offer ‘360-degree view’ of casino customers

  • Mark Gruetze, CDC Gaming
To data scientist Steve Bright, the secret to successful casino management is essentially a math equation. If X+Y equals profit, then... more
08/20/24 8:00 AM

Focus on OPTX: Table Games, Host Goal Manager among new OPTX product features to be showcased at G2E

  • Buck Wargo, CDC Gaming
OPTX, the casino intelligence platform, will be unveiling three major new product features at the Global Gaming Expo in Las Vegas in... more
05/17/24 1:13 PM

OPTX strikes multi-year deal with Bally’s for AI system integration

  • Rege Behe — Lead Contributor, CDC Gaming
OPTX, a provider of AI driven solutions for the casino industry, this week signed an extensive, multi-year agreement with Bally’s... more
01/18/24 8:09 PM

Intersection of AI and automation OPTX focus in 2024

  • Buck Wargo, CDC Gaming
OPTX launched three new products in 2023, setting the stage for this year’s focus on the merger of artificial intelligence and automation.... more
10/04/23 9:04 PM

OPTX to showcase new features at G2E

  • Buck Wargo, CDC Gaming
OPTX will showcase its casino intelligence platform and new artificial intelligence features at the Global Gaming Expo next week in Las... more