Location: Sweden
BetMGM broadens European footprint with Sweden launch
BetMGM continues its expansion outside of the US and has officially launched in Sweden, backed by LeoVegas. The launch adds BetMGM to... more
Audit exposes inadequate oversight of Sweden’s gambling market
A new report from Sweden’s National Audit Office (NAO) reveals that the Swedish Gambling Authority (SGA) is failing to effectively... more
Kambi promotes Sarah Robertson to Chief Commercial Officer
NEXT.io can reveal Kambi has appointed Sarah Robertson as its new chief commercial officer. As part of the sportsbook supplier’s management... more
Swedish lawmaker proposes lowered gambling tax to fight black market
Swedish MP Carl Nordblom has called for a review of the country’s recently increased gambling tax to boost the channelisation rate. The... more
Sweden reports 86% channelization rate using refined method
The Swedish Gambling Authority (SGA) reported that the country’s gambling channelisation rate has reached 86%, following the development of... more
Betway to exit Sweden as parent Super Group eyes movements in fresh markets
Betway will end its presence in Sweden’s online gambling marketplace on 1 October. [Last] week, Betway, the flagship sportsbook brand of... more
Swedish GGR up year-on-year in Q2, driven by online growth
Swedish-licensed operators generated GGR of SEK6.89bn [$664m] in Q2 2024, according to the Swedish Gambling Authority (SGA). This figure... more
Sweden to require detailed plans from operators on excessive gambling
Last week, the Swedish Gambling Authority (SGA) announced that it had been granted rights by the government to set requirements for... more
Svenska Spel low-risk player revenue hits 93% in Q2
Svenska Spel says 93.2% of its Q2 revenue related to low-risk players, after the operator contacted 2% of its customer base in H1 about... more
Sweden regulator warns Casino Cosmopol closure could raise illegal gambling risk
Swedish regulator Spelinspektionen has raised concerns over how the proposed closure of the state-owned operator Svenska Spel’s Casino... more
