Writer: Hillary McAfee--CDC Gaming
Attention is fragmenting faster than marketing budgets are adapting
Most reporting on marketing campaigns still looks at channels individually, even though behavior doesn’t. People don’t experience marketing... more
IGA: Everyone has an opinion about marketing — and sandwiches
At the Indian Gaming Tradeshow & Convention, Randi Topham, Chief of Staff & Head of Marketing, Gaming at Light & Wonder,... more
IGA: Class II mobile gaming moves from concept to operation
At the Indian Gaming Tradeshow & Convention, a panel titled “Class II Mobile Gaming – 1st to Market” focused on what happens when Class... more
IGA: “We made a lot of money. That was when I saw omnichannel marketing work.”
At the Indian Gaming Tradeshow & Convention Tuesday, a panel titled “From Mailbox to Mobile: Connecting Direct Mail, App, Email, and... more
Marketing teams are spending more time on the product than they planned to
Now that we’re closing out Q1, one pattern is getting harder to ignore and it has very little to do with media strategy or creative. A lot... more
Can AI spot problem gambling before it escalates?
Gaming conferences are a mix of panel discussions, carefully branded backdrops, speed-dating-style meetings, and people politely pretending... more
Your company page is losing to your own employees and here’s why
Guys, I am going to hold your biceps and look deeply into your eyes when I tell you this: Your LinkedIn brand page is getting lapped and... more
Predictions 2027: Industry leaders look ahead at gaming’s next phase
Predicting the future of the gaming industry is always a little dangerous. The last decade alone delivered mobile betting, nationwide... more
Prediction markets and investable controversy: Opportunity or overreach?
Prediction markets are rapidly attracting capital, users, and attention throughout the gaming industry. At the same time, they sit in an... more
The partnership lifecycle in sports marketing
I should probably start with a small confession: I am not a sports marketer. I have never had to negotiate a jersey patch deal, design a... more
