Writer: Hillary McAfee--CDC Gaming

Predicting the future of the gaming industry is always a little dangerous. The last decade alone delivered mobile betting, nationwide... more

Prediction markets are rapidly attracting capital, users, and attention throughout the gaming industry. At the same time, they sit in an... more

I should probably start with a small confession: I am not a sports marketer. I have never had to negotiate a jersey patch deal, design a... more

Casino marketing conversations often center on the same question: How do we keep giving customers reasons to visit the property? Based on... more

Every casino marketing team has had the same conversation lately. “Why does our social reach look terrible now?” Usually this gets blamed... more

If you manage social media for a brand, you have probably noticed that reach and engagement feel less consistent than they did even a year... more

This week, Meta Platforms, Inc., introduced new feed controls on Threads under a feature called Dear Algo. The feature allows users to... more

You can usually clock the post by the structure alone. Big confident opener. Clean spacing. Then the familiar cadence: “It’s not just X.... more

You’re fully locked into the 2023 Lions–49ers NFC Championship game, the kind of game where even blinking feels irresponsible, when... more

At ICE Barcelona, a panel on fan engagement brought together leaders from betting, media, social platforms, and sports technology to... more