Writer: Mark Gruetze
Operators get new tools to figure bottom line on player offers
Despite differing perspectives, casino-marketing directors and the players they pursue look at comps with the same question in mind: What’s... more
Focus on Acres: CMS+ opens new future for casino management systems
John Acres aims to transform casino management systems from their “Band-Aids and glue” era into technology as adaptable as a smartphone.... more
Focus on Aruze: ‘Activ-Play’ approach draws a crowd on slot floors
The recent debut of Aruze Gaming’s latest slot title created something of a problem for the company: The crowd around the machine at Circa... more
InfiGifts, Passport reimagine casino loyalty programs
Two companies are teaming up to make gift-giving and gift-getting more rewarding for casinos and their customers. The partnership between... more
Focus on IGT: Best slots blend art of cabinet design with emotion of games, IGT exec says
While slot manufacturers invest lots of time and money in designing cabinets, the emotion its game generates among players ultimately... more
On the Horizon: HookMotion brings video analytics to the tables
This feature is the second entry in On The Horizon, an occasional series that dives deep into innovative startups in the gaming industry.... more
Focus on Gary Platt: Wider chairs gaining popularity in casinos, Gary Platt CEO says
Unlike airline seats, but like many Americans, casino chairs are getting wider. “We definitely see a little bit of a trend toward larger... more
G2E: Addition of igaming an essential part of revenue growth
The adoption of igaming is the best way to increase total gaming revenue, but states remain unlikely to rush toward it, a veteran industry... more
G2E: Sports bettors want faster apps, more of a personal touch
Online sports bettors really don’t want all that much from the experience, just apps that: work at the same speed as or maybe a little... more
G2E: U.S. sports betting still has plenty of room to grow
Even with sports betting legal in 36 states, operators are just “scratching the surface” of the U.S. market, two industry leaders agreed... more

