Writer: Hillary McAfee--CDC Gaming

I spend an embarrassing amount of time comparing luxury resorts after I leave them. It’s probably an occupational hazard, but after... more

Another Kalshi ad popped up during my TikTok doomscroll today. Two bros were talking about trading prediction markets into a podcast-mic... more

Marketing seems to be developing a bit of a split personality. The things everyone gets excited about tend to fall into one of two... more

Young people are being exposed to gambling-like mechanics long before they place their first sports bet, according to several speakers... more

Bet365’s path to growth in North America isn’t about replicating what worked elsewhere. Speaking during a fireside chat at SBC... more

I’ve spent a lot of time at conferences lately, which has reinforced my belief that the gaming industry is simultaneously enormous... more

For a long time, digital marketing had a fairly stable rhythm to it. Somebody searched for something on Google, marketers fought... more

A few weeks ago I got served a luxury alcohol ad on Instagram that looked like it had been focus-grouped inside a spaceship. Beautiful... more

I’ve spent the last few weeks reading marketing reports, earnings calls, trend pieces, creator commentary, consumer data, and approximately... more

There was a time when running campaigns in Google Ads meant you lived in your keyword list. You adjusted bids, moved things around, checked... more