Writer: Hillary McAfee--CDC Gaming

Personalization has become one of those words that shows up everywhere. Read almost any announcement about a new product, platform, or... more

Conference season has a way of making marketers feel like they need to reinvent their brand every few months. New booth. New messaging. New... more

Las Vegas didn’t get a World Cup match. My first assumption was that FIFA took one look at a July afternoon here and decided asking... more

I spend an embarrassing amount of time comparing luxury resorts after I leave them. It’s probably an occupational hazard, but after... more

Another Kalshi ad popped up during my TikTok doomscroll today. Two bros were talking about trading prediction markets into a podcast-mic... more

Marketing seems to be developing a bit of a split personality. The things everyone gets excited about tend to fall into one of two... more

Young people are being exposed to gambling-like mechanics long before they place their first sports bet, according to several speakers... more

Bet365’s path to growth in North America isn’t about replicating what worked elsewhere. Speaking during a fireside chat at SBC... more

I’ve spent a lot of time at conferences lately, which has reinforced my belief that the gaming industry is simultaneously enormous... more

For a long time, digital marketing had a fairly stable rhythm to it. Somebody searched for something on Google, marketers fought... more