Writer: Hillary McAfee--CDC Gaming
Marketing partnerships: You can’t outspend the wrong audience
Remember when Nicki Minaj became the global ambassador of MaximBet? I do. Nicki Minaj has one of the most devoted audiences in music, which... more
Focus on JCM Global: Digital signage is redefining how casinos communicate with players
There is a moment happening across casino floors right now that feels subtle until you notice it everywhere. Static signs are disappearing.... more
Your acquisition strategy has a Google problem and media spend is not going to fix it
I was at a conference recently where someone got up on stage and told a room full of gaming executives that content is king. It is 2026 and... more
What Betano knew about Brazil that everyone else figured out too late
Every newly regulated gambling market has the same first year. The established operators form a committee. The committee books a meeting.... more
IGA: Training as an operational control
At the Indian Gaming Tradeshow & Convention, a session titled “Training as an Operational Control: Driving Consistency, Game... more
IGA: Data governance moves to the center of casino operations
At the Indian Gaming Tradeshow & Convention, a session on data governance and cybersecurity pulled the conversation out of theory and... more
Attention is fragmenting faster than marketing budgets are adapting
Most reporting on marketing campaigns still looks at channels individually, even though behavior doesn’t. People don’t experience marketing... more
IGA: Everyone has an opinion about marketing — and sandwiches
At the Indian Gaming Tradeshow & Convention, Randi Topham, Chief of Staff & Head of Marketing, Gaming at Light & Wonder,... more
IGA: Class II mobile gaming moves from concept to operation
At the Indian Gaming Tradeshow & Convention, a panel titled “Class II Mobile Gaming – 1st to Market” focused on what happens when Class... more
IGA: “We made a lot of money. That was when I saw omnichannel marketing work.”
At the Indian Gaming Tradeshow & Convention Tuesday, a panel titled “From Mailbox to Mobile: Connecting Direct Mail, App, Email, and... more
