Writer: Hillary McAfee--CDC Gaming
SBC Americas: Bet365 bets on localization to drive North American growth
Bet365’s path to growth in North America isn’t about replicating what worked elsewhere. Speaking during a fireside chat at SBC... more
How executives became part of the marketing strategy
I’ve spent a lot of time at conferences lately, which has reinforced my belief that the gaming industry is simultaneously enormous... more
Customers are researching brands like internet detectives
For a long time, digital marketing had a fairly stable rhythm to it. Somebody searched for something on Google, marketers fought... more
Marketing does not need another spiritual tequila campaign
A few weeks ago I got served a luxury alcohol ad on Instagram that looked like it had been focus-grouped inside a spaceship. Beautiful... more
Marketing observations from the internet trenches
I’ve spent the last few weeks reading marketing reports, earnings calls, trend pieces, creator commentary, consumer data, and approximately... more
What recent Google Ads updates are telling us about where marketing is going
There was a time when running campaigns in Google Ads meant you lived in your keyword list. You adjusted bids, moved things around, checked... more
Marketing updates I actually think are worth your time
Okay, I have been paying very close attention to what is happening in marketing lately, which is either really useful for you or a sign... more
Marketing partnerships: You can’t outspend the wrong audience
Remember when Nicki Minaj became the global ambassador of MaximBet? I do. Nicki Minaj has one of the most devoted audiences in music, which... more
Focus on JCM Global: Digital signage is redefining how casinos communicate with players
There is a moment happening across casino floors right now that feels subtle until you notice it everywhere. Static signs are disappearing.... more
Your acquisition strategy has a Google problem and media spend is not going to fix it
I was at a conference recently where someone got up on stage and told a room full of gaming executives that content is king. It is 2026 and... more
