Writer: Hillary McAfee--CDC Gaming
Fantasy football finally got its national holiday
Did anyone else watch “The League” on FX? One of the most underrated shows on television, it’s also responsible for most of what I know... more
Focus on OPTX: From insight to execution – The next generation of OPTX is here
Casino operators have gotten very good at knowing what they should do. Which players need attention. Which offers are working. Which banks... more
Maybe you don’t need to build a community
Marketers love building things. Brand platforms, loyalty programs, content ecosystems, customer journeys with enough touchpoints to qualify... more
Download the app. Create an account. Lose my will to live.
I have too many apps. I have apps for airlines, hotels, restaurants, coffee, parking, workouts, grocery stores, schools, sports teams, and... more
Get in loser, we’re reinventing player events
The line didn’t stop at the ballroom doors. It stretched through the hallway, down the escalator, and onto the casino floor below. By... more
Turns out ‘Because it’s Vegas’ isn’t enough anymore
There was a time when planning a trip to Las Vegas didn’t require much convincing. Someone casually suggested, “We should go to... more
Everyone is talking about personalization. Do customers even want it?
Personalization has become one of those words that shows up everywhere. Read almost any announcement about a new product, platform, or... more
Why every conference doesn’t need a new campaign
Conference season has a way of making marketers feel like they need to reinvent their brand every few months. New booth. New messaging. New... more
How Las Vegas made the World Cup its bit**… I mean, business
Las Vegas didn’t get a World Cup match. My first assumption was that FIFA took one look at a July afternoon here and decided asking... more
Every luxury resort is selling something different
I spend an embarrassing amount of time comparing luxury resorts after I leave them. It’s probably an occupational hazard, but after... more
