Writer: Dennis Conrad

A casino can make more money in countless ways. It can cut expenses and reduce staff. It can increase the hold percentage on slot machines.... more

I’ve lived in Reno for nearly 30 years now. My Iowa-born wife, Becky, likes it much better than Las Vegas. Sort of like an Iowa mid-sized... more

I always get excited when I discover a casino (and its owners) that gets it. Benny Binion and his downtown Horseshoe really got it in their... more

For nearly three decades, I’ve been a big fan of Richard Schuetz. Young gaming executives may not know of Richard, but we old-timers have... more

Many of you may know that I cut my marketing teeth conceiving and executing casino promotions. Player parties. Gaming tournaments. Daily... more

John Romero was my mentor and friend. It has now been eight years since he passed away. I realize that many gaming-industry executives... more

I recently spent a three-day holiday weekend in Las Vegas. I’d been there a couple of times since the pandemic, but on those occasions I... more

We all know that prices have gone up almost everywhere. My accountant charged me 20% more to do my taxes in each of the last two years. I... more

I’ve had a lot of crazy ideas in my casino-industry career and I actually pursued or implemented some of them (it helps when you’re the... more

The following is an excerpt from Dennis Conrad’s upcoming book, A Life, Well, Lived. Actually, the author hasn’t yet decided to write such... more