Writer: Dennis Conrad
How to squeeze more money out of your customers
Frequent readers of my column know that I’ve long been an advocate of giving more value to casino customers, not less. I just feel that is... more
Why I’ve eaten at Kwok’s Asian Bistro 50-plus times
I first met Kwok Chen at Somersett Country Club in Reno, where both of us are members. We were paired together a couple of times and he was... more
Stop doing the stupid stuff!
Most companies, even if unintentionally, do a lot of stupid stuff. All I have to do is say “New Coke” and you’ll immediately know what I... more
Crap dealers: How to save your jobs and become the best-tipped employees in the casino
I never imagined I’d say this, but I now believe that live craps is in serious danger of becoming obsolete. Crap dealers, I’m sorry. Before... more
The Costco Casino
A great number of profitable casino-development opportunities still remain. And depending on the country, market, funding, leadership... more
Ten little-known, little-appreciated, and little-used ways for a casino to make more money
A casino can make more money in countless ways. It can cut expenses and reduce staff. It can increase the hold percentage on slot machines.... more
Reno is coming back
I’ve lived in Reno for nearly 30 years now. My Iowa-born wife, Becky, likes it much better than Las Vegas. Sort of like an Iowa mid-sized... more
Emerald Island: A casino that gets it
I always get excited when I discover a casino (and its owners) that gets it. Benny Binion and his downtown Horseshoe really got it in their... more
Thank you, Richard Schuetz (again)
For nearly three decades, I’ve been a big fan of Richard Schuetz. Young gaming executives may not know of Richard, but we old-timers have... more
The all-time top-10 types of casino promotions
Many of you may know that I cut my marketing teeth conceiving and executing casino promotions. Player parties. Gaming tournaments. Daily... more
