Writer: Buddy Frank
Frank Floor Talk Book Review: FORMULAIC – How to Make a Brand Truly Great
by Gary Green 62 pp. Penny Arcade Press, 2019, $29.95 Last month, the New York Times reported that in the past four years, there have been... more
Frank Floor Talk: A commentary: “Why don’t Indians pay taxes?”
When the New York Times recently revealed that President Trump had paid little or no tax in the last 20 years, the response was... more
Gaming Analytics.AI is finding new ways to improve casino profitability
Few industries generate as much data as casino gaming. Theoretically, an operator today has the information needed to determine which... more
Frank Floor Talk: Are there slot lessons to be learned from the pandemic?
While watching a recent television story about the permanent closing of retail giant Lord & Taylor due to COVID-19, one commentator... more
Frank Floor Talk: Book Review – “REEL MARKETING – The Art of Building a Casino Brand”
by Julia Carcamo 117 pp. 2020, $11.99. I’ll admit it: I’m a recovering Marketing person. I don’t particularly like to talk... more
Book Review: NOIR AFLOAT: Tony Cornero and the Notorious Gambling Ships of Southern California
by Ernest Marquez 208 pp. Angel City Press, 2011, $40 What we’re going through now seems unique, but today is not the first time that... more
Black lives matter, but they didn’t matter that much in early casinos
Most of us working in casinos today mercifully never knew the days when gaming was rooted in blatant segregation and Jim Crow prohibitions.... more
Frank Frank Talk: Radio Rules
“The radio craze will die out in time.” – Thomas A. Edison The pandemic has changed so much of what was normal before.... more
Slots in a Pandemic
Those with access to advanced analytics may be able to quickly see what works and what does not. But for now, it is interesting to see the... more
BOOK REVIEW: Slot Machines: America’s Favorite Gaming Device
by Marshall Fey Sixth Edition, 256 pp. Liberty Belle Books, 2006, $35.00 If you happen to be strolling by 406 Market Street in San... more
