Writer: Buddy Frank
Frank Floor Talk: Book Review – “REEL MARKETING – The Art of Building a Casino Brand”
by Julia Carcamo 117 pp. 2020, $11.99. I’ll admit it: I’m a recovering Marketing person. I don’t particularly like to talk... more
Book Review: NOIR AFLOAT: Tony Cornero and the Notorious Gambling Ships of Southern California
by Ernest Marquez 208 pp. Angel City Press, 2011, $40 What we’re going through now seems unique, but today is not the first time that... more
Black lives matter, but they didn’t matter that much in early casinos
Most of us working in casinos today mercifully never knew the days when gaming was rooted in blatant segregation and Jim Crow prohibitions.... more
Frank Frank Talk: Radio Rules
“The radio craze will die out in time.” – Thomas A. Edison The pandemic has changed so much of what was normal before.... more
Slots in a Pandemic
Those with access to advanced analytics may be able to quickly see what works and what does not. But for now, it is interesting to see the... more
BOOK REVIEW: Slot Machines: America’s Favorite Gaming Device
by Marshall Fey Sixth Edition, 256 pp. Liberty Belle Books, 2006, $35.00 If you happen to be strolling by 406 Market Street in San... more
VideoPoker.com booms during the shutdown
VideoPoker.com is the most popular video poker website, and it’s been booming during the pandemic. What really worked (or didn’t) during... more
Opening Again
It seemed like a wonderful achievement when several distilleries around the country switched recently from making booze to making hand... more
Mistakes: the best lessons
Jon Ralston is one of the top political reporters in Nevada. He started his career in the Silver State back in 1984 and has been writing or... more
Casino ops and COVID-19
I’ve got more than 30 years of casino operations experience, so, ideally, I’d like to be able to offer some practical advice on how to... more
