Writer: Hillary McAfee--CDC Gaming

Perfect marketing is the beige cardigan of business. It’s safe, respectable, and nobody remembers it five minutes later. You can spot it... more

Social media marketing still works, although the way it succeeds looks different than it used to. The brands that are growing their... more

G2E 2025 carried a different kind of energy. The show floor reflected a shift in how gaming brands are approaching visibility, with design... more

Every October, the G2E show floor becomes a visual personality test for brands. You can spot the ones that know who they are and the ones... more

Casinos have evolved into entertainment playgrounds. Michelin-starred restaurants, rooftop pools, stadium concerts, arena residencies.... more

Every year at G2E, the cabinets get bigger, brighter, and more ambitious. Studios push for immersive graphics and interactive features,... more

Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more

At a G2E session, panelists explored how non-gaming amenities have become essential to driving visitation, length of stay, and overall... more

It’s not easy to draw a full audience at 9 a.m. on the first morning of G2E, but the “Inclusive AI: Development, Progress, and... more

There’s a TikTok trend featuring a clip from the TV show Euphoria where the character Maddy blurts out, “Wait … is this f***ing play... more