Writer: Hillary McAfee--CDC Gaming

Now that we’re closing out Q1, one pattern is getting harder to ignore and it has very little to do with media strategy or creative. A lot... more

Gaming conferences are a mix of panel discussions, carefully branded backdrops, speed-dating-style meetings, and people politely pretending... more

Guys, I am going to hold your biceps and look deeply into your eyes when I tell you this: Your LinkedIn brand page is getting lapped and... more

Predicting the future of the gaming industry is always a little dangerous. The last decade alone delivered mobile betting, nationwide... more

Prediction markets are rapidly attracting capital, users, and attention throughout the gaming industry. At the same time, they sit in an... more

I should probably start with a small confession: I am not a sports marketer. I have never had to negotiate a jersey patch deal, design a... more

Casino marketing conversations often center on the same question: How do we keep giving customers reasons to visit the property? Based on... more

Every casino marketing team has had the same conversation lately. “Why does our social reach look terrible now?” Usually this gets blamed... more

If you manage social media for a brand, you have probably noticed that reach and engagement feel less consistent than they did even a year... more

This week, Meta Platforms, Inc., introduced new feed controls on Threads under a feature called Dear Algo. The feature allows users to... more