Writer: Hillary McAfee--CDC Gaming
Sydney Sweeney, Novig, and the business of pissing everyone off
Fine. We’re talking about Sydney Sweeney. I put this one off because the internet has spent the better part of two weeks doing what it does... more
Focus on GLI: What operators should be looking out for at G2E
G2E offers operators a rare opportunity to see, in one place, where the industry is headed next. New technologies, systems and products... more
I almost went back to Utah for a pair of free hotel slippers
I take the slippers from nice hotels. Someone told me once that you’re allowed to take them and that aligned perfectly with what I... more
Fantasy football finally got its national holiday
Did anyone else watch “The League” on FX? One of the most underrated shows on television, it’s also responsible for most of what I know... more
Focus on OPTX: From insight to execution – The next generation of OPTX is here
Casino operators have gotten very good at knowing what they should do. Which players need attention. Which offers are working. Which banks... more
Maybe you don’t need to build a community
Marketers love building things. Brand platforms, loyalty programs, content ecosystems, customer journeys with enough touchpoints to qualify... more
Download the app. Create an account. Lose my will to live.
I have too many apps. I have apps for airlines, hotels, restaurants, coffee, parking, workouts, grocery stores, schools, sports teams, and... more
Get in loser, we’re reinventing player events
The line didn’t stop at the ballroom doors. It stretched through the hallway, down the escalator, and onto the casino floor below. By... more
Turns out ‘Because it’s Vegas’ isn’t enough anymore
There was a time when planning a trip to Las Vegas didn’t require much convincing. Someone casually suggested, “We should go to... more
Everyone is talking about personalization. Do customers even want it?
Personalization has become one of those words that shows up everywhere. Read almost any announcement about a new product, platform, or... more
