Writer: Hillary McAfee--CDC Gaming
Marketing does not need another spiritual tequila campaign
A few weeks ago I got served a luxury alcohol ad on Instagram that looked like it had been focus-grouped inside a spaceship. Beautiful... more
Marketing observations from the internet trenches
I’ve spent the last few weeks reading marketing reports, earnings calls, trend pieces, creator commentary, consumer data, and approximately... more
What recent Google Ads updates are telling us about where marketing is going
There was a time when running campaigns in Google Ads meant you lived in your keyword list. You adjusted bids, moved things around, checked... more
Marketing updates I actually think are worth your time
Okay, I have been paying very close attention to what is happening in marketing lately, which is either really useful for you or a sign... more
Marketing partnerships: You can’t outspend the wrong audience
Remember when Nicki Minaj became the global ambassador of MaximBet? I do. Nicki Minaj has one of the most devoted audiences in music, which... more
Focus on JCM Global: Digital signage is redefining how casinos communicate with players
There is a moment happening across casino floors right now that feels subtle until you notice it everywhere. Static signs are disappearing.... more
Your acquisition strategy has a Google problem and media spend is not going to fix it
I was at a conference recently where someone got up on stage and told a room full of gaming executives that content is king. It is 2026 and... more
What Betano knew about Brazil that everyone else figured out too late
Every newly regulated gambling market has the same first year. The established operators form a committee. The committee books a meeting.... more
IGA: Training as an operational control
At the Indian Gaming Tradeshow & Convention, a session titled “Training as an Operational Control: Driving Consistency, Game... more
IGA: Data governance moves to the center of casino operations
At the Indian Gaming Tradeshow & Convention, a session on data governance and cybersecurity pulled the conversation out of theory and... more
