Through the Host Player Development Conference, custom onsite training, and Raving OnDemand platform, Raving continues to lead the casino industry in developing high-performing Host and Player Development teams.
A legacy in player development
For more than 25 years, Raving Consulting Company has helped casinos across the globe build stronger Host and Player Development teams — from boutique regional properties with a handful of hosts to large-scale resort operations: tribal, commercial, international.
Since 1998, Raving has specialized in helping casino organizations create meaningful player relationships that drive loyalty, trips, profitability, and long-term guest engagement.
Building elite revenue-driving teams
Over the years, Raving’s Host and Player Development programs have evolved into a comprehensive and customized training model that integrates analytics, reinvestment strategy, player worth evaluation, operational strategy, database insights, and technology directly into the learning process.
“At the heart of every successful Player Development program is the ability to build an elite sales force,” said Deana Scott, CEO of Raving. “The strongest hosts today are relationship managers, revenue strategists, brand ambassadors, and business developers all at once.”
“Player Development is no longer just about issuing comps or booking trips,” Scott added. “Today’s hosts must understand profitability, analytics, communication strategy, reinvestment discipline, and how to create meaningful guest loyalty. The goal is building teams that drive revenue while strengthening the guest experience.”
An industry event that drives change
One of the company’s signature events, the Casino Marketing & Technology Conference and Host Player Development Conference, has brought together thousands of hosts, marketers, and casino executives since 2004.
This year’s Host & PD agenda includes sessions on comp strategy, difficult guest interactions, predictive player worth, VIP engagement, promotions, and protecting profitability in a changing market. Many casinos discover through the conference that Host and Player Development now sits at the intersection of marketing, analytics, operations, and guest experience.
Keeping training going beyond the classroom
To support long-term development, Raving now integrates its Raving OnDemand platform including its Elite PD curriculum into custom training engagements, helping properties maintain consistency and momentum long after onsite workshops conclude.
“Training cannot be a one-and-done event anymore,” Scott said. “Casinos need systems that support continuous development, especially during periods of operational change and rapid technology evolution.”
Looking ahead
While the industry continues evolving through analytics, automation, AI-driven insights, and changing guest expectations, Raving remains focused on the same mission it started with in 1998: helping casinos build stronger player relationships, stronger teams, and stronger long-term results.
