(LAS VEGAS – APRIL 27, 2026) OPTX today announced that Prairie Moon Casino has officially launched OPTX Marketing and Direct Mail, expanding its ability to execute advanced, data-driven player engagement strategies with speed and efficiency.
Now live on the platform, Prairie Moon Casino is leveraging OPTX to modernize its marketing operations—automating direct mail, simplifying campaign execution, and enabling sophisticated segmentation without the need for large teams or complex manual processes.
This partnership highlights a growing reality across the gaming industry: smaller properties are increasingly turning to advanced technology platforms to compete more effectively.
“There’s a longstanding misconception that platforms like OPTX are too complex or too expensive for smaller operations,” said Brooke Fiumara, Co-CEO of OPTX. “In truth, smaller teams can benefit the most. OPTX is designed to simplify the complex—giving properties like Prairie Moon the ability to execute highly targeted, sophisticated marketing strategies without adding operational burden.”
With OPTX Marketing and Direct Mail, Prairie Moon Casino can:
- Automate and personalize direct mail campaigns
- Execute advanced segmentation without manual data pulls
- Streamline marketing workflows across teams
- Optimize campaigns using real-time performance insights
Early results are already driving momentum.
“After implementing OPTX Marketing and Direct Mail, we quickly saw a significant improvement in both the effectiveness and efficiency of our campaigns. Collaborating closely with OPTX has helped us strengthen our marketing strategy and compete more effectively in a highly competitive gaming market. Given the strong results we’ve achieved in such a short time, we are already exploring additional OPTX modules.” said James LaBrada, General Manager of Prairie Moon Casino
As Prairie Moon Casino continues to scale its marketing capabilities, OPTX provides a flexible foundation that adapts to the needs of smaller properties—without sacrificing sophistication or control.
This announcement reinforces OPTX’s broader mission: to make enterprise-level marketing technology accessible to properties of all sizes, enabling operators to streamline operations while executing strategies that drive measurable growth.
