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Virginia HHR revenue slumps in August

Friday, September 4, 2026 11:10 AM
Photo: By Toohool - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=157572995

Historical horse racing machines in Virginia (HHR) earned $47.9 million in revenue in August. That was a 10% decline on a same-store basis from August 2025.

After the inclusion of newly opened Roseshire in Henrico County and The Rose Casino in Dumfries, the downturn was only 5.7%. All HHR in Virginia are owned by Churchill Downs.

August 26 lacked the Labor Day weekend and also had one fewer weekend day than 2025. It was the eighth month of competition with Live Virginia in Petersburg, which dampened results considerably for nearby Churchill Downs properties.

The effect was greatest in Richmond, where revenue plunged 30.2% to $10.1 million for Rosie’s-branded slot parlors. The machines averaged $270 apiece per day.

Colonial Downs suffered a 26.1% blow, falling to $3.8 million. It saw a per-machine average of $327.

Rosie’s in Emporia also felt the effects of Petersburg, dropping 22.7% to $1.8 million. Its average per slot was $380 apiece.

The highest HHR average was at Roseshire, where the devices grossed $503 each. Its total tally was $2.7 million.

The Rose experienced a per-device average of $308, as its year-over-year takings shot up 11.5 percent. It grossed $15.3 million, highest of any slot parlor in the Cavalier State.

The Hampton branch of Rosie’s took in $8.7 million, a 6.2% slippage. It made $401 per device.

Rosie’s in Vinton was up 2.8% to $5.2 million, as its HHR averaged $354 each. In Colinsville, Rosie’s made $400,000 or $325 per machine. That was a 2.9% increase.

David McKee

David McKee is a longtime contributor to CDC Gaming with 47 years of journalism experience. Writing from Augusta, Georgia, he draws on two decades working with the Las Vegas gaming industry, turning complex developments into clear and engaging analysis.