At first glance, Virginia revenue for historical horse racing machines (HHRs) were up 1.2 percent in July. However, when adjusted to a same-store basis, the picture appeared far less roseate. Grosses fell 11.7 percent.
The discrepancy between adjusted and unadjusted numbers was accounted for by two newer properties (both owned by Churchill Downs), The Rose casino in Dumfries and the Roseshire slot parlor in Henrico County.
Churchill Downs experienced double-digit gains at two properties and double-digit declines at three others. The company owns all the HHR machines in the Cavalier State.
Its strongest performer was The Rose, where revenues leapt 22.3 percent to $15.2 million. The Rose’s HHRs averaged $306 per machine per day.
The largest per-machine daily average was recorded at Roseshire, where the HHRs captured $501 a day. Roseshire’s overall gross was $2.7 million.
However, Cordish Gaming’s Petersburg Live temporary casino made its presence felt in three Churchill Downs markets. The latter’s various Richmond-area slot parlors sank 25.6 percent for a gross of $10.3 million. The devices averaged $277 apiece, the lowest such figure in the state.
At Colonial Downs, HHR revenue plunged 24.5 percent to $3.8 million. The per-machine daily average was $323. In Emporia, revenue slid 15.9 percent to $1.8 million. The Emporia-based machines averaged $385 per day.
In Hampton Roads, however, Rosie’s slots were up seven percent to $9.1 million. That translated into a daily per-slot average of $420.
In Vinton, Rosie’s grossed $5.1 million, an 8.4 percent uptake. The HHRs averaged $352 daily.
A dramatic increase occurred in Colinsville, where revenue accelerated 21.1 percent to $400,000. The per-device average was $361 a day.
