Revenue for historical horse racing machines, or HHRs, in Virginia dipped 1.7 percent in March. However, on a same-store basis, the drop-off was 12.7 percent. The gross was $49.9 million.
All the machines in question were owned by Churchill Downs. Same-store comparisons exclude The Rose in Dumfries and Roseshire in Henrico County.
March 2026 had one less weekend day than 2025. The Richmond-area HHRs may also have been feeling the effect of competition from new Live Petersburg, which opened on Jan. 22. Their take plummeted 18.9 percent. The Richmond parlors grossed $11 million or $297 per machine per day.
The highest per-device tally was at Roseshire, which saw $464 per slot per day for a $2.5 million gross. The lowest was at Colonial Downs, where takings fell 24.4 percent. The racing’s machines grossed $4 million or $264 per HHR daily.
The Rose, Churchill Downs’s largest Virginia facility, won $15.3 million, a 27.1 percent upward vault. It averaged $307 per slot per day.
Rosie’s in Hampton Roads saw $9.8 million, a 0.9 percent uptick. Its HHRs averaged $449 per day. The Emporia Rosie’s, however, felt a Petersburg pinch, dropping 19.8 percent to $1.9 million. It averaged $404 per slot per day.
Rosie’s in Vinton slipped 3.3 percent to $5.1 million. Its HHRs averaged $353 daily. In Collinsville, the Rosie’s parlor made just $300,000 for a 24.9 percent plunge. It averaged $276 per HHR per day.
