The first story curators and creative strategists who developed vertical mobile videos for Snapchat inspired Adam Heiman to found MediaNug, which in less than six years has established itself as the industry leader in mobile-first creativity.
Heiman, who is CEO of MediaNug, has expanded his vision by founding NugVerse, which he says is “the next evolution of how creative gets made by building it as a marketplace and operating system for UGC and creator-led production”.
“The main vertical we serve is the gaming industry in the real-money gaming space, including iGaming and sports betting,” Heiman said.
“Our focus is simple,” he said, “Turning creative into leverage. Turning UGC into infrastructure. Building systems that make speed a competitive advantage.”
NugVerse, an invite-only platform, enables brands and agencies to source creators, intake briefs, manage production, and enforce quality control. This paves the way for partners to be matched with creators that fit their brand as well as deliver results that move metrics and drive tangible ROI.
The platform is designed for building systems that let creative move as fast as media by “removing friction, manual workflows, and agency bloat from creative execution”.
Creative becomes infrastructure, not a bottleneck. Teams move faster, protect margins, and scale output without adding headcount. NugVerse, according to Heiman, “brings always-on creative velocity, automated intake, standardized pricing, embedded QA, and creator matching built for performance”.
The gaming industry brings with it unique components, but none that pose any challenge for NugVerse.
“The expert knowledge of the NugVerse quality control team has produced thousands of gaming ads over the past few years,” Heiman shared. “The creative process begins the minute a gaming advertiser reaches out.
“The creators that NugVerse will choose will be top tier for them. It is the expertise of this vertical that NugVerse brings to our partners, knowing they are going to get a high-performing quality asset.”
The platform connects brands with high-performing UGC creators through an AI recommendation system. It analyzes partner campaign goals, target audience, and content needs with vetted creators.
“We produce the assets,” he said. “We will create concepts and scripts for hand delivery within days.
“We also expedite communication with the creator, which was a feedback point we received when we were testing. NugVerse will ‘handhold’ partners through the entire process and do everything for them, which drives speed and expertise.”
Heiman’s priorities with NugVerse are high performance creativity at scale and the desire for brands to feel comfortable when they come on board and know that they are going to get an asset that is worth the cost and knows what it is doing.
“Can we guarantee that it is going to hit all of a brand’s performance benchmarks,” he asked. “No, but it will be an extremely well-curated asset for a brand’s paid media rotation. NugVerse is the kind of platform that can be trusted, with the knowledge you are receiving quality content.”
