The art of capturing the attractions of land-based slot games and introducing them to the digital world is a challenge that AGS has mastered.
Creating memorable gaming experiences for players across both platforms is a priority that the entire AGS team, including Brett Jackson, Vice President of Product Management, takes very seriously. Jackson said, “We have been successful in producing content that has resonated very strongly with online players.
“Taking the franchises that we established in land-based and moving them over to the digital space has consistently worked well, which is something we have proved we are very good at doing as a company.”
Building lasting original IP has long been a hallmark of AGS. Flexibility and creativity have paved the way for enormous success upon which Jackson and the teams are building through established, powerful franchises such as Triple Coin Treasures, Rakin’ Bacon! and new releases Cash Cow Bonus Wheel and Cash Cow Bounty Board which are now available in all licensed, real-money online gaming markets.
“We exist in this very interesting space in which we have strong relationships with customers because of our ability to be flexible and creative about what we do in a way larger companies cannot, and smaller companies don’t have the bandwidth to do it,” Jackson observed.
He explained that the ability to release products simultaneously is something that larger companies struggle with, while smaller companies may only have digital capabilities. True omni-channel strategy places AGS in a strong – and in some respects – unique position.
“Creating land-based brands with which customers can align, recognize, and love, and then being able to bring those games online at almost the same time in a very regular cadence amplifies the brands even more,” he said.
“I like to think of AGS as being in this ‘sweet spot.’ Our studios have the design depth to build standout game families like Rakin’ Bacon!, that not only showcase our innovation but also make it easier for casinos to market titles that players already recognize and trust.”
He believes that building out the characteristics of IP create a “really fantastic platform for more experimentation and creativity within a well-defined format.”
In 2025, AGS announced two significant partnerships with BetMGM and Caesars Entertainment centered on its largest online and land-based game franchises, Rakin’ Bacon! and Triple Coin Treasures. These partnerships marked the Company’s first large-scale collaborations built around full families of games, creating a platform to support future omnichannel title launches. Following BetMGM’s exclusive online debut of new titles from the Rakin’ Bacon! franchise at BetMGM and Borgata Online Casino, AGS and BetMGM expanded the partnership in June 2026 with an omnichannel launch event at MGM Grand Detroit celebrating the release of Rakin’ Bacon! Triple Oink. AGS continues this approach later this year with Caesars Entertainment in Atlantic City, where it will introduce Triple Coin Treasures Revolution, the latest title in the Triple Coin Treasures franchise.
“We have a very deep relationship with BetMGM and Caesars,” Jackson said. “I was fortunate to collaborate with them in my previous roles in the gaming industry as well. I have profound respect for what they and all our partners are doing.”
Jackson noted that the partnerships are deep and mutually beneficial in many ways. Knowing it is a long-term partnership allows for exploration of ways to fine tune content and to look at things that will resonate with players.
He said that one of the key elements in the recipe for success is really listening to customers and understanding their strategies to align land-based and interactive roadmaps with those strategies.
“We anticipate what they need so that we are on point with what they are trying to do,” he said. “Understanding what makes brands resonate with people is something that takes a long time to learn. It is part of our DNA. We continue to refine, explore, and experiment with innovative ideas.
“It is clearly a strategic investment across various categories. A blend of mechanics, characters, and graphics becomes a memorable experience for players. We are truly fortunate to have built up those qualities over time.”
Cash Cow Bonus Wheel and Cash Cow Bounty Board are the newest creations. The titles expand AGS’ stepper portfolio and introduce Bartholomoo the Cash Cow. These games mark the opening chapter in a franchise designed with long-term strategy built on character recognition, scalable assets, and compounding operator value.
“Cash Cow is very interesting,” Jackson explained. “It is related directly to building upon the success with our online studios in response to customers asking for more content, deeper partnerships, and more bespoke content. Cash Cow represents a strategic move that we are sure will be successful in the long term.”
“It is an online original game family that we are going to build upon. We will be doing more of those in the future. It is the first step in the direction where we have an online stream of content that takes the inherent strength of what we do in land-based in terms of brand building and then refining it for the online audience.”
Jackson speculated that perhaps those games will make their land debut at some point in the future, saying “it is very much a story of working with our strengths and then expanding them into other aspects in order to derive the most from what we are good at.”
Jackson believes it is important to understand that AGS is not about being a large corporate company but grows in a way that aligns with the company’s fundamental values in terms of creating custom solutions for customers.
“Recognizing our customers’ challenges and goals is what we are heavily invested in and building teams and expertise around,” he said. “We are increasing our output without sacrificing quality, both for land-based and online, to be able to continue to expand and refine our offerings while exploring new categories of games to create and build.
“It is this robust, unique position for AGS and a natural extension of what we have been doing that paves the way for our strategic growth plan of providing high-quality content.”
