As operators continue to invest heavily in paid media around igaming, sports betting, and social casino, the conversation is shifting toward what sustains performance over time. Channels are established, budgets are in place, and targeting capabilities are well understood. The constraint many teams are running into now is creative.
For Matt Estremera, Partner and Lead Creative Producer at MediaNug, that constraint shows up in output and process. His team focuses on developing performance-driven creative for paid social, working with brands that need to produce, test, and iterate content continuously.
“We develop creative from start to finish,” Estremera said. “That includes scripting, working with creators, and delivering content across platforms.
