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New York: Seneca Resorts & Casinos unveils new brand identity

Wednesday, September 30, 2026 10:51 AM
  • Indian Gaming

As Seneca Resorts & Casinos nears its 25th year anniversary, company officials announced that they recently completed a significant brand refresh, including a new corporate logo and other brand identity elements. The new logo depicts a single eagle feather pointing skyward, in homage to the gustoweh, or traditional headdress, of the Seneca Nation.

“The single feather connects directly with our Seneca identity and culture but also signifies that we are always aiming to push the world class experience we provide our guests even higher,” said Kevin Nephew, Seneca Resorts & Casinos President & CEO. “From this elevated brand position, we want our guests to know, feel and understand the Seneca difference in every aspect of our operation and to identify with the experience that only comes with visiting our properties, digitally or in person.