Look for Fanatics name to stand alone in New Jersey starting seek of April 29

Look for Fanatics name to stand alone in New Jersey starting seek of April 29

Article brief provided by PlayNJ
  • David Danzis, PlayNJ
April 18, 2024 8:15 PM
  • David Danzis, PlayNJ

After several months of operating as PointsBet, A Fanatics Experience, the merchandising and apparel brand said it will soon switch over to Fanatics Sportsbook in New Jersey.

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A spokesperson said the company is targeting the week of April 29 to complete the migration to the Fanatics-only brand, which will be attached to both of its iGaming brands within the NJ online casino industry and NJ sports betting.

Fanatics operates its NJ online sportsbook using the sports wagering license of Meadowlands Racetrack in East Rutherford. The Fanatics Casino NJ product uses Bally’s Atlantic City’s gaming license.

Fanatics Betting & Gaming, the gambling division of Fanatics Holdings Inc., was created in 2021.