Betting operator bet365 has expanded its esports offering to U.S. bettors through its partnership with SIS Content Services, part of the Sports Information Services group. The bet365 sportsbook platform now has ebasketball and esoccer betting available in Ohio and Arizona, allowing bettors to place wagers on games that SIS streams through its H2H Global Gaming League (H2HGGL) product.
Michele Fischer, Vice President of SIS Content Services, told CDC Gaming Reports, “We are delighted to announce the continued expansion of our H2H Global Gaming League within the United States. As SIS created this esports product specifically for sportsbooks, it has the highest level of integrity protocols while offering a whole new engagement vertical for bettors. We’ve already seen positive results with sports fans and fully expect it to continue to grow.”
The H2HGGL product features professional esports players competing from the company’s UK studios, and bettors can wager on the final results of these games. All games are delivered with low-latency live streaming, Esports Integrity Commission-trained referees, on-screen graphics, and live commentary. SIS produces 150,000 H2HGGL events yearly.
SIS first went live in the U.S. when bet365 launched its H2HGGL for ebasketball in New Jersey in 2022, making it the first non-tournament esports provider. Later, these games became available in Kentucky and Colorado. The company then launched its esoccer product in other countries before bringing it to bet365 U.S.
