Bet365 paves the way for more U.S. esports through SIS partnership

June 13, 2024 2:12 PM
  • Sam Bentham, Special to CDC Gaming Reports
June 13, 2024 2:12 PM
  • Sam Bentham, Special to CDC Gaming Reports

Global betting operator bet365 has expanded its partnership with live betting platform SIS (Sports Information Services) to add an eSoccer product to its sportsbook.

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Bet365’s esports calendar will boast more than 150,000 eSoccer events that are produced in-house as part of the provider’s Head-to-Head (H2H) Global Gaming League, which is part of SIS’s Competitive Gaming offering. It is the only product of its category to receive the highest possible accreditation, Gold Standard, from the esports Integrity Commission.

“We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365,” said Paul Witten, managing director EMEA at SIS. “It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

The bet365 sportsbook is licensed in 10 states. It was the first betting operator to bring non-tournament esports to New Jersey, games that are powered by SIS.

The SIS eBasketball product is available to bet365 bettors in New Jersey and Kentucky. The sportsbook is expected to introduce the eSoccer addition in its U.S. sportsbooks in the near future.