SIS (Sports Information Services) announced Wednesday that New Jersey has selected it as the state’s first non-tournament esports provider. SIS’ esports betting products will be supplied to its partner, Bet365, which will make products including ebasketball available to New Jersey bettors.
“We believe our end-to-end competitive gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with ebasketball,” said SIS CEO and President of Content Services Richard Ames in a statement. “We have made good progress to date in U.S. with SIS Content Services, and this new deal with our long-term partner Bet365 is further evidence of our products gaining traction in this key market.”
The New Jersey competitive gaming deal allows Bet365 access to SIS’ ultra-low (sub-second) delay live streaming. Every game will feature visible Esports Integrity Commission-trained integrity referees, live caster commentary, and on-screen graphics including unique betting prompts such as form, players stats and results.
The match-ups take place at SIS’ UK-based gaming studios.
“The United States is the second largest esports market and fastest growing sports betting market in the world,” said SIS Content Services Vice President Michele Fischer. “We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.”
