OPTX, an AI-powered casino operations platform, recently announced the expansion of its partnership with Treasure Island Las Vegas. The partnership was extended across multiple core areas of the casino less than four months after the property partnered with OPTX.
Treasure Island initially selected OPTX Slots and Slots AI in May, bringing advanced analytics and artificial intelligence into its slot operation to help teams make faster and more informed decisions across the casino floor.
Less than four months later, Treasure Island has expanded the relationship, extending OPTX beyond slot operations and across player development, marketing & events, and table games.
“We initially partnered with OPTX around our slot operation, and it quickly became clear there was an opportunity to extend that value more broadly across the property,” Treasure Island Las Vegas President of Slot Operations and Loyalty Marketing Pascal Tang said in a statement. “Expanding the partnership gives our teams a more connected view of the business and better access to the information they need to make decisions and engage our guests. We’re excited to continue building on the foundation we established earlier this year.”
By expanding OPTX into several of its most important casino disciplines, Treasure Island creates a more unified approach to understanding player behavior, identifying opportunities, managing reinvestment, improving team productivity, and acting on information in real time.
The broader deployment also brings OPTX’s artificial intelligence capabilities into more areas of the operation, helping teams move beyond reporting and toward more proactive, data-driven decision-making.
“Treasure Island’s expansion is a powerful example of how quickly a focused technology partnership can grow when operators see value,” said OPTX Co-CEO Brooke Fiumara. “What began with slots and slots AI in May has expanded across several of the casino’s core operating areas in less than four months. We’re incredibly proud of the trust Treasure Island has placed in OPTX and excited to support their teams as they bring more intelligence and connectivity across the operation.”
According to a news release, for OPTX, the expansion further demonstrates the value of a platform approach to casino technology — allowing operators to begin with a specific business need and grow into a broader ecosystem as their strategy evolves.
For Treasure Island, what began as a focused investment in slot intelligence is now a larger operational technology strategy, connecting more teams, more data, and more decisions across the casino.
