Northfield Park Racino announced this week the selection of Tangam Systems’ SODA platform. Supported by Tangam’s Client Success team, the platform will help Northfield Park Racino strengthen responsiveness to guest preferences across its slot floor through data-driven insights and recommendations.
At Northfield Park Racino, near Cleveland, Ohio, leadership is investing in capabilities that further increase how operational teams anticipate and respond to guest preferences.
“Our focus is on enhancing the technological capabilities that empower our teams to make even better decisions, more quickly, so we can continue building on the strong experience our guests already enjoy,” Kevin Brady, Northfield Park President and General Manager, said in a statement. “Equipping our teams with advanced insights allows us to remain focused on delivering exceptional gaming experiences while advancing the long-term success of the property.”
Northfield Park Racino also is focused on ensuring its gaming floor remains modern, engaging, and aligned with how guests interact with games over time.
Northfield’s Executive Director of VLT Operations Kyle Wentz said enhanced insights support a more strategic and forward-looking approach to managing the slot floor.
“Greater transparency into both historical performance and future opportunities across the slot floor will enable our teams to make confident, data-informed decisions, from selecting the right games to optimizing placement, evaluating lease strategies, and deploying capital effectively,” Wentz said. “This approach helps ensure our floor continues to reflect guest preferences while delivering a compelling player experience.”
For more than two decades, Tangam Systems has supported casino operators in making timely, data-backed decisions to enhance the slot experience. Through actionable recommendations and automated impact tracking, Tangam helps operations teams refine floor mix, evaluate product performance, optimize placement, and prioritize capital investments in alignment with player behavior.
“Northfield Park Racino has a strong operating culture with a clear focus on delivering an engaging guest experience,” said Tangam Systems Senior Vice President and Head of North America Business Ari Mizrachi. “We appreciate the opportunity to support their leadership team as they leverage advanced analytics and operational intelligence to further strengthen an already compelling gaming environment.”
