Game provider Games Global has signed an exclusive content deal with the UFC to produce UFC-themed slot titles for three years, building on the initial partnership announced on May 9.
“Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months,” said Andy Booth, Games Global chief product officer.
The partnership aims to attract new players and fans for both companies as they share a “similar target audience.” Games Global says the UFC will promote and support the games’ launch through its global marketing ecosystem.
“We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of igaming content, to deliver this world-class entertainment experience,” said Tracey Bleczinski, UFC senior vice president of licensing.
After a soft launch in May, the companies have confirmed that the first exclusive UFC title, UFC Gold Blitz Extreme, will be released internationally on July 23. This slot was developed by Games Global’s Fortune Factory Studios, the developer behind titles like Blazing Bison Gold Blitz and Jurassic World Raptor Riches.
At the same time, Games Global has decided to delay its IPO on the New York Stock Exchange because of “current market conditions.” The board asserts that the company has postponed the listing with stakeholders’ best interests in mind and will continue to monitor the situation for a potential future launch.
