Igaming supplier Games Global is collaborating with mixed martial arts promotion company UFC to launch UFC-branded slot games over the next three years.
After a soft launch in May, Games Global, based on the Isle of Man, plans to roll out the new titles worldwide starting in July this year, adding to its portfolio of more than 1,300 titles.
“Games Global is thrilled to announce this knockout partnership with UFC, bringing the octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement,” said Andy Booth, chief product officer at Games Global.
The UFC has a solid social media following across all platforms, including more than 44 million followers on Facebook and 41 million on Instagram.
“At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the octagon to life through unique UFC-themed slots titles,” said Tracey Bleczinski, UFC senior vice president of global consumer products.
This news comes less than a month after Games Global filed for an IPO with the New York Stock Exchange. The IPO consists of 14.5 million shares, which Games Global hopes will generate at least $232 million.
