To say that South Africa’s betting industry has experienced considerable growth over the past few years would be an understatement, with the industry now a vital segment of the country’s economy.
This growth has come with political concerns, however, a hardly unsparing development given South Africa’s extensive problems with poverty, societal inequality and a huge wealth gap. For regulators, advertising is now a big issue.
Speaking to South African business media outlet Moneyhub, Lungile Dukwana, Acting CEO of the National Gambling Board (NGB), South Africa’s gambling regulator, shared that the authority plans to go after advertising.
A particular problem for the regulator is the ‘issue of the influencers whose target is normally younger people in terms of their advertising’, Dukwana said.