Soft2Bet announced on Monday the promotions of James Hancock to president of B2B Marketing and Harry Heynes as business development director.
According to a news release, the additions to the commercial leadership team align with Soft2Bet’s commitment to “accelerate B2B growth, and extend the reach of its proprietary igaming technologies across high-yield opportunities in regulated markets globally. ”
Central to this strategy has been the expansion of the business development team under Chief Commercial Officer Andrew Cochrane. The company offers MEGA (Motivational Engineering Gaming Application), a standalone gamification solution that operators can integrate with their existing platform to support player engagement and retention.
