AGS on Wednesday made three appointments to its executive team – John McColl has been named Senior Director of Slot Sales Strategy; Mark Morton will serve as Vice President of Slots Sales Strategy; and Loren Rosenberg will be Vice President of Commercial Slot Strategy and operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” AGS Vice President of Slots Jackson Floyd said in a statement. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
McColl will lead sales strategy and commercial opportunity, focusing on expanding market share and driving revenue growth, while building a data-driven approach to cover AGS’ addressable market to identify and capture new opportunities. With more than 30 years in casino operations, gaming technology, entrepreneurship, and enterprise business-to-business sales in the North American gaming industry, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment, McColl has extensive experience leading national sales strategy and enterprise client development across commercial and tribal casino operators, as well as working closely with operators to optimize slot floor performance and product placement.
During his three decades of experience in the gaming industry, Morton forged a track record of driving revenue growth, structuring high-value partnerships, and building scalable, performance-driven sales organizations. Morton will focus customer synergy and strategic alignment, streamlining the internal sales process, and expanding enterprise sales opportunities. Most recently, he served as Senior Vice President at Marker Trax and Koin, where he led commercial strategy, pricing, and enterprise contract execution with leading operators including Boyd Gaming, Golden Entertainment, and Penn National.
Rosenberg will focus on maximizing the value of the company’s product portfolio and supporting its continued commercial expansion. Rosenberg has nearly 20 years of experience across the gaming industry, spanning product, commercial, and enterprise strategy roles. His background includes work across land-based, digital, and social gaming, with a focus on bringing teams together, aligning clear priorities, and turning strategy into results. He has held senior leadership roles at Aristocrat and Everi, where he led global product and development teams while overseeing portfolio strategy through periods of meaningful growth and transformation.
