Rubin believes Fanatics can hang with sports betting giants as app launch nears

Rubin believes Fanatics can hang with sports betting giants as app launch nears

Article brief provided by SportsHandle
  • Matt Rybaltowski, SportsHandle
April 21, 2023 3:48 PM
  • Matt Rybaltowski, SportsHandle
  • United States
  • Sports Betting

Before Fanatics Sportsbook launches its highly anticipated mobile sports betting app in the coming months, Michael Rubin provided a sneak peak on Tuesday in Los Angeles.

Perched on a white leather chair, the vibrant Fanatics CEO addressed an audience inside the J.W. Marriott’s Diamond Ballroom at the CAA World Congress of Sports. Hours earlier, NBA Commissioner Adam Silver conducted a fireside chat on the same stage at an event regarded annually as one of the nation’s most prestigious sports business conferences.

Without divulging the sportsbook’s targeted range for the cost it will take to acquire a new bettor, Rubin said the app’s success should be measured based on the quality of its customer experience.