The Responsible Online Gaming Association on Tuesday released its Marketing and Advertising Code, representing a commitment by ROGA’s members to uphold a set of consistent marketing standards that advance consumer protection.
The voluntary code has been adopted by every ROGA member and establishes a benchmark for how the regulated igaming industry should communicate with its customers across all marketing channels.
The launch of the code coincides with an ongoing evolution in digital platforms, consumer engagement and the wider technology sector, allowing ROGA members to keep pace with today’s changeable digital environment.
“Technology, digital platforms, and the ways players engage with online gaming continue to change, and responsible marketing practices must also evolve to meet this moment,” ROGA Executive Director Dr, Jennifer Shatley said in a statement.
