Seneca Resorts & Casinos will become the home jersey patch sponsor for the Sabres after reaching a multiyear deal that “significantly elevates the 15-year relationship.” Experts estimate that the deal is worth more than $2M. Seneca Buffalo Creek Casino is just a few blocks from KeyBank Center. The deal means the Sabres now have both a home and road jersey sponsor, with building solutions company Stark Tech in May reaching a five-year agreement to become the Sabres’ first road jersey patch partner.
The Seneca Resorts partnership will include a new program, “Train Like a Pro,” which aims to “give opportunities for Native youth to experience what it’s like to be an NHL player through workouts, team-building activities, hockey clinics and nutritional insights.”.
