Sports betting in Missouri produced US$36 million in revenue in March off of US$329 million in revenue. That translated into a 10.9% hold, “modestly above other states that have reported March figures,” according to J.P. Morgan analyst Daniel Politzer, who reported the outcome on 30 April.
Of the US$36 million in win, US$12 million went back out in promotions and free play. That represented a third of winnings and 4% of handle, making it tax-deductible. The promotional percentage was a sequential decline from February, when promotions consumed 36% of revenue.
DraftKings narrowly led FanDuel in winnings, US$13.3 million to US$13.2 million.
