Green Valley Ranch in Henderson launched a new logo Tuesday commemorating the property’s 25th anniversary next year and in tandem with a $200 million resort renovation that’s underway.
Resort officials said the new custom typography “mirrors the resort’s upcoming light, airy and contemporary aesthetic, with a renewed sense of approachable sophistication. Just as the newly designed rooms and suites will feature modern elegance with a timeless touch, the logo signals Green Valley Ranch’s evolution while honoring its enduring legacy as a premier off-Strip destination appealing to locals and visitors alike.”
Designed in a collaboration between California-based The New Company and Station Casinos’ in-house marketing team, the new logo debuted on social media, but will soon appear on property signage across the resort and in advertising and marketing campaigns. The new logo will first appear on the casino’s table games.
