The collaboration pairs the luxury casino with Jurgy, the beef jerky brand Jurgens launched in 2021 as a name, image and likeness venture while he was still playing at Nebraska. The special flavor, Blueberry BBQ, is a nod to New Jersey’s agricultural roots. Hammonton, about 30 miles northwest of Atlantic City, is known as the Blueberry Capital of the World, and the Garden State was the birthplace of the first cultivated blueberries.
A giveaway, a free room and a meet-and-greet
Ocean Casino is running an Instagram promotion tied to the launch. Users who like the post, follow both the resort and Jurgy, and tag a friend can enter for a chance to win an eight-pack case of the Blueberry BBQ jerky, a complimentary overnight stay at the casino and a meet-and-greet with Jurgens during the trip.
