Writer: Hillary McAfee--CDC Gaming

NFL season is when sportsbook marketers empty the playbook. Every September, the ads pile in: new sign-up bonuses, celebrities reading... more

If marketing were high school, “going viral” would be that kid who peaked in freshman year and now gets awkward nods in the hallway. The... more

If you think the business of G2E starts when you badge in and hit the show floor, you’re already late. The action kicked off two weeks ago... more

Richard Howarth, Chief Business Officer – APAC for Gaming Laboratories International (GLI), oversees a region that may be the most complex... more

Every marketing report loves to showcase the big number: impressions. Millions. Sometimes billions. An impression is counted every time... more

I once named my fantasy football team “Brady Gaga” (drafting Jay Cutler in 2017, which tells you everything you need to know about my... more

In North America, IGT PlayDigital consistently trades places between the number one and number two spots among iGaming providers. Part of... more

The gaming industry loves creativity. But then there are the regulators… bless their hearts. Somewhere between those two worlds is the... more

The gaming industry loves acquisition marketing like toddlers love glitter. It’s shiny, exciting, and absolutely everywhere. Operators and... more

Trustly is making a bold play for the gaming industry’s future. It involves no cash, no friction, and no waiting around. “We’re not just a... more