Writer: Buck Wargo
Study: UNLV professor calls it a ‘myth’ that players can detect an edge on slot machines
A series of studies led by the University of Nevada, Las Vegas said regular slot players can’t tell the difference between the house edge... more
Prediction: Pennsylvania will lead nation in sports betting within a year through online and mobile wagering
The U.S. director of a global technology provider for sportsbooks said the launch of online and mobile wagering in Pennsylvania is off to a... more
Caesars’ Jenkin talks Eldorado merger, concerns about customer retention
Over the last 44 years, starting as a fry cook in the coffee shop at Harrah’s Las Vegas in 1975, Tom Jenkin has virtually seen it all.... more
Branding key for casinos to thrive in competitive marketplaces
A casino’s brand is it’s personality, and properties that want to thrive in a growing competitive marketplace need that identity. Otherwise... more
Marketing consultants: Advertise specific slot games, speed up slot floor service
Marketing consultants said casinos are making a mistake by not marketing slot machines and even specific titles, arguing that’s where the... more
Retail over gaming preferred for $172 million Las Vegas Strip location
A Las Vegas Strip site, once planned for an Elvis Presley-themed resort, has been sold for $172 million and will be developed for retail,... more
Synergy Blue to bring its skill-based games to Oklahoma company’s new venture
Las Vegas-based skill game maker Synergy Blue, in a bid to build off the momentum of last month’s Global Gaming Expo, will bring its... more
Downtown Las Vegas partnership: El Cortez and The Mob Museum celebrate ‘1940s syndicate ownership’
As El Cortez Hotel & Casino in downtown Las Vegas continues its renovation, the property announced a partnership with The Mob Museum... more
Gambling and Risk Taking: Sports wagering expansion to prompt new study on problem gaming
The National Center for Responsible Gaming is raising funds to commission a study on the impact of sports wagering expansion in the U.S.... more
Gambling and Risk Taking: Drawing Las Vegas visitors through advertising continues to evolve
The Las Vegas Convention and Visitors Authority will roll out more advertisements that are a departure from its 16-year-old award-winning... more
