28 OCTOBER 2022 – CHICAGO, ILLINOIS & LEIDEN, THE NETHERLANDS – Leading casino developer and operator, Rush Street Gaming, and data science firm, ReelMetrics, announced jointly today that the companies have entered a formal subscription / professional services agreement covering Rush Street Gaming’s entire land-based casino portfolio.
“We’re delighted to announce this agreement with Rush Street,” stated Tim Warrner, Director of North American Sales at ReelMetrics. “Rush Street is well-known throughout the industry as an extremely successful and well-managed gaming enterprise, and we look forward to assisting their slot teams in implementing our services and capturing scores of operational and marketing efficiencies.”
ReelMetrics uses big data and scientific method to foster a deeper understanding of how to meet the needs of today’s slot player. The company provides automated data collection, data fidelity, repository depth, insight actionability, security, and related professional services. Additionally, emerging capabilities within the realm of deidentified player data sets ReelMetrics apart.
“We selected ReelMetrics as our slots analytics provider following a rigorous review of comparative offerings,” said Tim Drehkoff, CEO of Rush Street Gaming. “In our high-service gaming environment, having accurate, actionable and secure data is essential to delivering the superior guest experience associated with Rivers Casinos.”
Rush Street Gaming and its affiliates currently own and operate four full-service destination casinos in three states, all under the Rivers Casino brand. A fifth property in Virginia’s Hampton Roads region will open in early 2023.
Collectively, Rivers Casinos operate approximately 8,000 slot machines, along with a full complement of table games, poker rooms, sportsbooks and other amenities. Its gaming and entertainment complexes employ approximately 4,500 Team Members, and all Rivers Casinos lead their markets.
