The Gaming News Canada Fiver: Friday, September 8, 2023

1. The new standards for advertising announced last week by the Alcohol and Gaming Commission of Ontario (AGCO) has the industry suggesting the revisions leave more questions than answers about creating future advertising and marketing campaigns in the province’s regulated sports betting and igaming industry.
2. The editorial board of the Toronto Star came out this week in support of the AGCO’s revised rules “to curb celebrity endorsements and protect young fans from the nonstop shilling”.
3. The new fall marketing campaign by theScore, lunched Thursday, highlights the integration of sports media and sports betting into theScore Bet app.
4. The British Columbia Lottery Corporation (BCLC), in its 2022-23 annual service plan report, states that the organization’s igaming business accounted for 18 per cent of a record-breaking $1.636 million (CDN) in net income for the past fiscal year.
5. Atlantic Lottery, which operates in Canada’s Maritime provinces, is working towards offering online casino games, according to president and CEO Patrick Daigle.